To achieve this dream, you can start with a simple little improvement. Think about the product pages in your direct store: Are they attractive enough? Can
they motivate shop visitors to make purchases? Maybe you can improve some
features?
If you want to significantly increase your conversion rate and achieve the very successful performance of your direct store, you can take some very simple
steps that will definitely make a difference.
This article is dedicated to one of the steps: modify the description of the product you imported from Chinabrands and create an attractive
free dropshippers product page that attracts store visitors to make purchases.
So where do we start?
1. Change the product name to increase the conversion rate
Interestingly, Chinabrands products are known for their unique games. In fact, Chinabrands has an integrated system that automatically translates product
titles into selected regional languages. Although it is an eternal source of
fun, it is not very good for the store's product reputation and overall customer
trust.
In order to make the imported product look more reliable and trustworthy, and make it easier for customers to search for the necessary products, it is
recommended to manually edit the title. Try using no more than 3-5 words - no
longer read longer titles. The title and product description should contain
keywords that make SEO easier.
If you offer customers a very similar product (such as a T-shirt), try including its unique features in the title. For example, “green T-shirts”,
“cotton T-shirts”, “cat print T-shirts”, etc. will immediately let customers
know how these products differ. It is also generally recommended to capitalize
the title.
When you import a project from Chinabrands, the permanent link will also be transferred to your online store. They are the same as the title, so after
changing the product title, make sure the link has also changed. All you have to
do is delete the old permalink and press the "OK" button - a new permanent link
will be automatically generated with the same title as the modified title.
2. Product Description
To create compelling product pages and increase conversion rates, you first need to pay close attention to the text format. A neat text structure with clear
paragraphs and readable fonts makes it easy for Webstore visitors to read the
text and carefully consider project specifications. Incomprehensible text is
difficult to understand and if they don't understand the page correctly, it may
not be a secret that the customer may just leave the page without making a
purchase.
With this in mind, it is also important to consider how the product description is written. Try to avoid lengthy and complicated words and
grammatically confusing sentences. Because you're targeting a broad customer
base, it's important that everyone has access to this product description.
3. Visual effects in e-commerce stores
Since we have begun to discuss the size chart image, it is necessary to cover important issues such as the quality of visual materials to improve the
conversion rate in e-commerce.
Make sure that the photos you take from your supplier have high resolution and create a good overall impression. Try to avoid importing photos that are
obviously photos because they don't look reliable enough. Also, pay attention to
watermarks - usually, they won't be actively taken.
If you need to edit the image slightly (cut, rotate, flip, add brightness or contrast, etc.), you don't have to use a professional graphics editor like
Photoshop. If you don't have experience in this area, just use some simple
services that are very easy to manage, such as XnView.
Also Read:
wholesale sunglassesSpeaking of the content of the photo, it is necessary to mention that the customer usually looks for an image showing the item being used. Try picking a
photo of the product in real life because it gives you an overall impression of
the true color, size, material, texture, etc. These images should be versatile -
several similar photos taken from the same angle will not provide a lot of
information to the customer. It's a good idea to include some close-up photos
that show tiny details. Try to post no more than 3-4 photos, otherwise customers
can view all the photos carefully.
It's also a good idea to create a collage with multiple high-quality images. It is very useful if there are many product changes for this particular project
- choose the most popular products, combine them into a collage and post them in
the photo gallery and project description. There are plenty of online services
that make it quick and easy to create such a collage.
