When planning digital advertising campaigns we should always mark double objectives, that is, communicative objectives such as brand positioning, image strengthening, brand image change ... with purely income generation marketing objectives, whether direct or indirect It is evident that the total impressions of the ad or banner (the number of times the screen is loaded or printed), the total of clicks (how many times they have clicked on the banner) and the CTR or conversion rate (total of clips between total of impressions), we take it for measured and integrated ALWAYS in the digital advertising campaign, because if not for what we do. From there we must always focus the objectives of the campaign to the search of the conversion by the target or potential public of the campaign.
