Uganda’s tourism potential is raising at high rate, In June, the Mountains of the Moon (Mt. Rwenzori) was added to the list of accolades, after
National Geographic Magazine voted it among the top 15 hiking spots in the
world.
Virunga volcanoes in south-western Uganda in October, The magazine nominated as the number one place among the 20 places one has to visit in their life time.
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as ‘Africa’s Green and Fiery Heart.’ Uganda’s tourism industry continued to
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travel guide book and digital media publisher, named the Pearl of Africa as the
best tourism destination for tourists in 2012.
“Uganda is the river Nile, it’s where savannah meets the vast lakes of East Africa Derrick
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jungles and Kampala is one of Africa’s safest places,” the site read in part.
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November, the National Geographic website again voted the Ishasha tree-climbing
lion the best picture for 2011.
The ranking provide a pointer and hope that Uganda’s tourism industry could return to its 1960 glory.“2011 has been a good year, it has created visibility
for Uganda but much is needed to showcase our endowments to stimulate domestic,
regional and international tourism to benefit from this
visibility Chris
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Cuthbert Balinda Bagum said recently.
Uganda’s tourism potential is just immense, bigger than all the other countries in the region including Kenya, Tanzania and Rwanda, although they
currently earn much more than Uganda. For instance, apart from wildlife and
beaches Mitch
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Uganda also has a diversity of options including nature-based attractions such as mountain gorillas, over 1,065 bird species, the source of the world’s
longest river and the world’s best white water rafting sites to mention but a
few. But for their shortage of resources, Kenya, Rwanda and Tanzania make up
through aggressive marketing and improved services to sell their destinations.
For instance Chris
Jones Youth Jersey , Kenya invests $23 million in marketing its tourism
annually and is able to earn about $3.5 billion, according to the 2010 data.
Tanzania invests $10 million annually and reaps about $3.2 billion while and Rwanda which sinks $5 million in marketing its tourism sector per year earns
$1.2 billion annually.
Uganda on the other hand, which invests $330,000 in marketing settles for $650 million as revenue from the sector, according to the 2010 data. “We still
have budget constraints despite the will to market the tourism industry. We are
a full ministry but operating on a budget of a department,” Tourism
Ministrer Travis
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However, for the industry to actualise the visibility created by Lonely Planet and National Geographic, players, including the private sector and the
Uganda Wildlife Authority, must join hands to brand and market Uganda.
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