But, let's take this concept one step further. You can develop specific strategies that will attract your DREAM customers. These are
the people who are best suited to purchase your product or service.
A dream customer is someone who:
? You want to work with and enjoy. For example, if you're wild about horses, why not specialize in the riding
industry?
? Needs and values the product or services you provide.
? Is willing and able to pay what you need to charge.
? Views you as an important resource - an expert.
? Has problems and goals you care about.
? Is loyal to your business and not easily swayed by competitors.
? Is delighted to do business with you!
I can hear you asking: "Is it really possible to attract dream customers?" The answer is a
resounding YES! The key is to absolutely know what sets you apart and to make a
DIFFERENCE for your customers. In all of your marketing materials nike free rn motion flyknit sale , be professional, creative, and consistent. And, always focus on the exciting benefits you offer to your
customers. Don't fall into the trap of using boring feature-focused marketing
phrases.
Here are some examples of boring nike free flyknit chukka sale , feature-focused marketing:
? We provide excellent customer service.
? Our firm has been around for 25 years.
? We're a full-service company.
? The XYZ product is the best of its kind.
Why is this boring marketing? Because there is nothing unique or remarkable about these statements. They focus on features, not
benefits. And, they are the exact same messages your competitor is using. Yes,
these sentences may be true. However nike free tr 5 flyknit sale , they do nothing to set your business apart. These phrases are not going to magnetize your dream
customer.
Instead, you have to THINK like your customers. Meet their specific needs and solve their unique problems. In your marketing materials,
tell them about the unique benefits your company provides. Make sure your
business is memorable. If your customers can't remember you, they can't tell
others about your services or products.
Examples of benefit-based statements to attract your DREAM customers:
? Sales Trainer: "We will take the fear out of selling."
? Cosmetic Dentist: "A smile makeover can make you look years younger."
? Mortgage Company: "We'll find the right loan for you at the best price."
These statements work because they are focused on what a customer will get. They solve a problem. And nike free 5.0 flyknit sale , they show an understanding of people's challenges and plans for the future. If you want to be a magnet, ask your
current customers what they like about you. Also, ask them what you can do
better. Feedback is a great way to build your dream customer
base.
Remember, you only get one chance to make a first impression. So nike free 4.0 flyknit sale , be proactive in your marketing. What do your current marketing materials say about your company? Are they creative? Do
they look professional? Is your branding consistent and based on a theme? If you
answer "no" to any of these questions, your marketing may not be working to
effectively pull in your dream customers.
ACTION ITEM: Write down the characteristics of your DREAM customer and then write down the unique ways your
business can meet their needs. This week, take one step toward making your
company a customer magnet.
Wendy Maynard, your friendly marketing maven nike free 3.0 flyknit sale , is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing.
Visit for more articles and free marketing wisdom. You can visit her marketing
blog, Kinetic Ideas at:
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