He had been assured that the spamming, er - I mean, linking software Wholesale Vince Carter Jersey , would increase his visiblity for an inside page on a hot topic currently in the news. He didn't want to hear my unpopular opinion
that reciprocal linking is DEAD! Halloween is over people! We don't need the
mummies of yesterdays' linking schemes haunting our Thanksgiving too! Oh, it
must be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can reciprocal
linking Santa's be far behind? OK, I'll drop the holiday metaphors.
I tried in vain to convince this client that he didn't need that software for his
review of the new Myriad Pictures flm Wholesale Tracy Mcgrady Jersey , "Kinsey" about early sex educator Professor Alfred Kinsey.
We had just that morning distributed a press release online which is now posted on over 100 high visibility news sites and Yahoo news picked it
up!
These are hugely valuable ONE WAY inbound links that will vastly improve his search engine ranking immediately due to the topical nature and
excellent timing of the release. This client is a sex educator and runs an
educational web site about sex and love. His press release put down the idea of
the use of the new Intrinsa????????€???:??????????testosterone patch to cure the
low sexual desire of post-menopausal women and praised the new film Kinsey.
He'll be top ranked for two highly desirable and valuable (to him and his web
site) keyword phrases within the week.
By the way, I HIGHLY recommend this approach for those with newsworthy issues they want to promote to the
press. will send your newsworthy press release to over 100 top news sites,
hundreds more radio Wholesale Penny Hardaway Jersey , television and newspaper reporters, and tons of journalists who have signed up to receive them. is syndicated by major news
organizations and you can gain hundreds of links while generating interviews and
even television appearances, all for only $400! Some people will pay that much
for worthless reciprocal linking software and installation by webmasters having
a slow week. ;-) Back to our story...
I re-affirmed my opposition to the use of the software as we ended our call and he hung up disappointed because he
wanted my support and assurance that the sales pitch he got from his web
designer on the reciprocal linking software was accurate and that it would do
more for him than this press release.
Unfortunately Cheap Adreian Payne Jersey , we'll never know because he bought the sales pitch from the web designer, installed the software and immediately sent out a sp*m -
AHEM, er Cheap Jeff Green Jersey , I meant to say - email to his newsletter mailing list announcing the availability of reciprocal links and asking them for links to his
newsworthy new pages.
When will this linking insanity end?
Following is my reasoned - and decidedly calmer than I am now - email response to him.
Dear Gary,
This link generation scheme is standard for reciprocal link software. The value of "Reciprocal links" is far
lower than the value of the ONE WAY links you already have from that press
release distribution and the posting of the press release on your site which, by
the way Cheap C.J. Watson Jersey , includes linking instructions at the bottom of the relevant pages.
I've written an article call "Linking Psychosis is Treatable" which discusses the foolishness of links pointing all over the
web.
It doesn't address reciprocal linking so much as the insanity with which webmasters persue them. Your press release has ALREADY generated a huge
number of inbound ONE WAY links that will increase the visibility and rank of
both Kinsey Film Review and Intrinsa????????€???:??????????Testosterone Patch
pages.
Doing the reciprocal page will initially LOWER your rank because it is RECIPROCAL. There is a concept called "Authority Site" that search engines
use where ONE WAY inbound links are ranked VERY highly and reciprocal links are
devalued BECAUSE of software like that being promoted by link-crazy folks not
willing to do the hard work of generating the more valuable one-way
links.
The search engines know about the software available from linking fanatics and DEVALUE pages that use it. Ultimately it can increase your
visibility, sometimes, over the long run Cheap C.J. Wilcox Jersey , but it just isn't that helpful in most cases.
I've taken a hard line about this and get a lot of flack about it from those without
SEO experience or knowledge. But smart professional SEO's agree that reciprocal
linking schemes - AND ESPECIALLY SOFTWARE GENERATED PAGES - are not worth much
in search engine rank. The search engines are reducing the importance of those
type of pages daily because it is too easy and too commonly used by scores of
webmasters looking for an easy ranking.
I have written in the past that "Reciprocal Linking is Dead!"
in which I outline my linking policy and encourage all reciprocal links requests to submit articles to be used on my site
and that I'll link to them through the resource box of their articles - IF I
decide to publish them - but that I just don't do reciprocal linking - period. I
don't even require them to link to me, but I point out that I have over a
hundred fifty articles on my web site available for use on their site if they
use my resource box, provide author credit and link to me through my resource
box.
That's my story and I'm sticking with it. ;-) No matter how unpopular it makes me with software vendors selling programs or link fanatic
webmasters looking for extra income and easy solutions.
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