Google has close to half a billion dollars sitting on it's balance sheet, which is effectively made up of webmaster's money, where they haven't made
enough to make the minimum cherub payment. 2. Be realistic with your
expectations. Sure, there are people out there making a heap of money with
Adsense, but they have a heap of web-sites and a heap of traffic. Don't be
fooled with statements how you can make a million dollars overnight. 3. Be
realistic with your expectations (ok, enough, I hope you've got the message).
Typical Malik
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on, not targeting high end earnings, is around $0.005 per page view. Let me
repeat, yep, every time your page gets viewed and assuming your CTR (Click Thru
Rate) is anywhere near normal, then you can expect to earn around HALF of one
cent. Don't believe me? Then why not ask Google. To quote from the Google
Adsense site: "From a publisher's
perspective Shaquem
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useful way to compare revenue across different channels and advertising
programs. It is calculated by dividing total earnings by the number of
impressions in thousands. For example, if a publisher earned $180 from 45,000
impressions, the eCPM would equal $18045, or $4.00. However, please keep in mind
that eCPM is a reporting feature that does not represent the actual amount paid
to a publisher. 4. Figure out how much you want to make from Adsense and then
figure how many impressions you're going to need and then figure out how you are
going to get those impressions. For example, let's say you want to earn $100 per
day from Adsense. Based on $5.001000 impressions then that equates to
20 Rashaad Penny
Jersey ,000 impressions PER DAY. All quite achievable and doable (probably
not in left handed basket weaving) but you need to align your expectation with
realistic targets. 5. Once you have a few thousand impressions happening, test
and test and test again. The main things to change and test are the number, size
and position of ads, and the colors of the font. There are some guidelines that
suggest that the 336*280 works best, but my experience tells me that this isn't
the case for every web-site. Best thing to do is to change ONE thing, then wait
for 1000 impressions and if results have improved, keep the
change Richard
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else. 6. Always use the channel codes when creating ads. This is essential if
you want to track where your earnings are coming from. I also use it as a quick
stat counter when I'm building new sites. When creating my codes I also include
the layout for example 728*90 AGOP BOTTOM to me means the large banner ad at the
bottom of the page on A Gift Of Poetry 7. If you are just testing a whole page
layout, you can use the same channel code for different sized ads. 8. You can
now put a lot of Google ads on one page. To max a page out, you can have Two
text ads, THREE normal ads and THREE referral ads AND Two search boxes. That's a
lot of ads and I wouldn't recommend it. For example, the Google search box is a
waste of valuable territory . Again, test and test to find best combinations
that work for you and your site. 9. The world of the hyperlink is blue and it is
not the blue that Google defaults the ads to. For the
record Steve
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that and test the results? {HINT} 10. I have a few strategies when it comes to
Adsense. On some sites, I don't have it at all. On others, I create a 'visual ad
road block' where the visitor has to scroll through a screen of ads to get to
the content and thirdly, on other sites, I take care to blend the ads in with
the content. To be honest, all three strategies work and if you haven't got the
message by
now Chris Carson
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best. My final note of caution, don't spend ALL your time testing, you're
probably only getting paid $0.005 per page impression. 11. When you do achieve
some reasonable page impressions then it is worth using the alternate ad option
that Google gives you. You will be pleasantly surprised (or horrified) how many
times your back up ad will get shown.
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