What is the importance of video optimization on YouTube?

Right now, YouTube is the second most powerful search engine in the world after Google. (Which owns YouTube by the way) so if you have a business or website, there is no point in having a video there than trying to promote it.
But posting videos is not enough to get loads of traffic; You need to know how to optimize your videos so that they match. Here is a list of things that you can do to optimize your videos and your channel to get more traffic. YouTube Channel Optimization:Here are some things that you need to do while creating a new channel. Although these are so simple it is amazing that many people do not.

1. Title: Include your company name in the title
2. Email Location: Use this so that others can find your channel via email
3. Tags: Select some tags that you want to target, these should be similar to the ones you are currently using for your website.
4. Theme color: Choose a theme color that matches the colors of your website or business
5. Include the following three modules on your channel page
A. Notes
B. Membership
C. Friend
6. Include the URL of your business or websites in the website section.
Optimizing Your YouTube Video: There are many things with the help of which you can watch your videos not only by people but also by search engines.
1. Title: Your title should include the name of your company or websites and the word "video" at the end.
2. Description: The more detailed your description, the better. This is especially important if your video does not receive a lot of comments, and it
will give the search engine something to crawl.
3. Include a link: It is still a good idea to consider "no follow"when adding a link to the description as these links can bring visitors. When
adding a link, make sure it is the full URL address, (http: //) otherwise it
will appear as text only
4. Embedding: Always allow this option so that your video can be shared and displayed outside of YouTube on other websites, blogs and forums.
5. Keywords: There are always some keyword tags in your video. This will help YouTube rank better on search results as well as larger search engines.
6. Comments: You should always allow comments on your video. The discussion of comments encourages discussion. It also gives more content to your video and
encourages others to watch your video.