This American-based company based in San Mateo California which employs more
than 200 people attracts the youngest with an online offering of
millions of video games created with its development tools.
Quite a success in view of the figures shown by the platform which already
brings together more than 115 million monthly users surpassing the best
number of Fortnite which in 2018 was 78.3 million users per month and
the latest Minecraft data registered 112 million in September 2019.
Since October 2019 it records more than 450 million hours of gameplay.
Roblox's popularity among Generation Z made it a great magnet for investors. The
company has just announced a $ 150 million financing round led by
investor Andreessen Horowitz known for his nose for investing in hits
like Facebook and in which previous shareholders like Altos Ventures
Meritech also participated. Capital and Tiger Global Management.
It is an operation in which Roblox has been valued at $ 4 billion.
In September 2008 investors had valued the firm at $ 2.5 billion after
also injecting $ 150 million. At that time the platform had nearly 70
million monthly active users. In total the company has raised $ 335
million to date.
In the United States Roblox is already the third highest-grossing game in mobile app stores.
And his projections are so remarkable that its CEO Dave Baszucki recounted
in a talk in August 2019 that among his goals for the year 2023 was to
get the President of the United States to talk about Roblox before the
cameras. or try to build a toy empire with your own movie.
Although playing is free Roblox makes money for in-game purchases using its Robux virtual currency.
On the other hand the great finding of the company was to create a series
of tools with which developers can create video games for the platform.
Currently Roblox has a community of more than two million developers who
according to the company always in data that is revealed in the
newspaper Expansión last year entered $ 110 million in the service.
Roblox pays game makers 30% of the money players spend on their titles.
Roblox offers resources tools and support for creators to develop and host
their online games on the platform. The model represents an important
change from the traditional one in the sector in which the video game
publisher assumes heavy disbursements to develop titles without any
guarantee of success as indicated in a post by David George and Marc
Andreessen from Andreessen Horowitz.
Investor interest in the world of online gaming has grown in recent years raising ratings of the most successful titles.
The record is still held by Epic Games the studio behind the popular cheap Roblox RobuxFortnite which closed in 2018 a round of $ 1.25 billion in which it was valued at more than $ 15 billion.
Niantic meanwhile the studio behind the augmented reality game Pokemon Go
reached a $ 4 billion valuation a year ago in a round of $ 245 million.
Roblox is a multiplayer platform in which users can create their own virtual
worlds using a platform called Roblox Studio which is only available on
computers.
The game features monthly events most of which provide virtual items to players in exchange for completing quests and some are
sponsored by brands. The community is also provided with the option to
create accessories and sell them in the catalog.
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