GENEVA — Switzerland is embarking on the next phase of it has the digital radio switchover tactic. In May René Wehrlin, advertising specialist at Switzerland’s National Office of Communications (Ofcom) introduced the country’s next measures toward the country’s whole transition to DAB+.
Ofcom officially confirmed in 2019 which the nation would say “adios” to all or any FM radio programs with the end of 2024 along at the latest. At the time frame, the “Digital Migration” (DigiMig) doing work group, set up because of the Swiss private and court radio sectors and Ofcom with 2013, stated that 68% regarding radio listening was digital, 37% of which appeared to be via DAB+ and 15% just via FM.
The Correct Moment
According to Wehrlin, using 10 regional/language-based multiplexes along with 15 local multiplexes, a total of 124 stations are now broadcasting via DAB+ in london. This includes public broadcaster SRG SSR, private broadcasters and local and regional broadcasters.
What this means is DAB+ is now one of the most used radio reception system in Switzerland, and Wehrin says this Swiss radio industry is “convinced it’s the ideal time to prepare for that switch off of FM expert services. ”
Wehrin points to cohesion on the nation’s public and private broadcasters being a major factor in allowing Switzerland to hold pace with its digital camera switchover plans.
“They are collaborating on the switchover and costs, when competing on content, ” he / she said. “Private radios, public broadcasters and Ofcom have come together in the digital migration as a result of DigiMig to secure a beautiful and strong future to the digital future of radio in Switzerland. ”
What’s much more, Switzerland is diving head first on the digital radio pool. Contrary to Norway, which finalized its electronic digital switchover in 2017 although allowed some local stations to remain on FM for 5 years longer, Switzerland aims to obtain all stations transitioned to digital because of the end of 2024, if FM radio licenses expire.
“It’s possible to cover FM earlier, but either way were sure that from 2025 onward — and also the radio industry is in absolute agreement with this — there will it's probable no longer be just about any FM radio in Swiss, ” he said.
Specific Landscape
While Switzerland followed the Norway transition intently, each country in Europe has its radio landscape and have to adjust their individual method.
“In contrast to Norway, we have four vocabulary groups in three aspects of the country that have to be served equally, ” they said. “And we don’t have got many large private the airwaves groups. Most private radio stations usually are not national, but at most possess a regional focus. ”
Clearly, he admits the practical experience of his distant Nordic neighbor provided Switzerland with important insights in front of its digital switchover.
“For example, we learned that migration would only succeed if all actors — confidential and public — work toward a standard goal, ” he stated. “This includes all channels switching off their FM providers. ” He adds so it was also important to learn that DAB+ coverage needs to be at least equivalent to FM. “For us this also means perfect coverage inside highway tunnels. We’ve invested some huge cash in tunnel equipment. ”
But needless to say transitions never come and not using a few challenges. One area to which in turn Ofcom is paying special attention remains DAB+ within the car. He says the regulator continues to figure closely with the auto industry to advise existing drivers to setup DAB+ in their cars and trucks.
Challenges
Today some 96% of new cars bought from Switzerland come equipped by using DAB+, but there are still greater than 3 million cars about the roads that are not yet compatible with DAB+. This, emphasizes Wehrin, is why it’s vital that you raise awareness on DAB+ having current drivers.
“With most new cars sold throughout Switzerland now being factory-fitted having DAB+, we have now shifted our attention for the aftermarket sector. Educating the automotive market and existing drivers to the importance of DAB+ for aftermarket cars is crucial, ” he said.
“With this as their intended purpose, public broadcaster SRG in addition to our advertising agency have been organizing and running variety of automotive workshops, to inform the automotive industry for the opportunities related to DAB+ inside aftermarket cars, and deliver retail training. ”.
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