Your Ozone Project, a joint initiative from a few of the UKs largest news marketers, has ramped up expense to accelerate its payment digital advertising platform.
Responding to continued advertiser requirement for easy, streamlined access to premium audiences at scale, Ozone
’s founding shareholders – Announcement UK, Telegraph Media Team, Reach PLC and Protector News & Media – are supporting a vital expansion in Ozone’s skills.The investment follows Ozone
’s good results in 2020, delivering four-fold development, with similar growth anticipated in 2021. Ozone was recently named ‘Media Brand with the Year’ at Campaign’s Marketing Week Awards, with judges calling this project “a brilliant collaboration – creating a reply to the industry challenges”. YOUR three-fold investment in men and women, including staff from Send Media Group and News UK, will boost Ozone
’s capabilities and enable various new product initiatives this build on its present audience solutions. Throughout 2021, the actual investment will: •
Quicken the roll-out of Ozone Current market, offering a cleaner, premium publisher alternative to open market programmatic investing. Currently in beta with loads of key advertisers, Ozone Marketplace meets the advertiser requirement for access to compliant first-party info, with transparency and the increase in working media. This bespoke set-up gives you advertisers flexibility in target audience and inventory products through a single private exchange. •
Support the launch of your self-service platform for SMEs, different solutions that meet customers’ requires for performance and outcome-based advertisments, and the rollout involving new digital display as well as video formats. •
Help support publishers’ standard digital structure sales and operations – combining all display and video solutions – through a advertising centre of brilliance. From January 1, 2021 News UK and also Telegraph Media Group is definitely the first publishers to take advantage of this service, creating the occasion for future expansion using other publisher partners. This means buyers have additional benefit of being competent to buy IAB format campaigns to provide exclusively on News UNITED KINGDOM and Telegraph Media Group sites directly from Ozone as well as Ozone’s audience products. Damon Reeve, CEO, The Ozone Project, explained:
“We are really anxious about the increased service in addition to value this investment will enable us to make available to our advertiser plus publisher partners. In our first a couple of years Ozone has grown strongly to fulfill a market need intended for quality and trust within digital advertising. This investment gives us a chance to broaden out to more advertisers and with a richer product placed, building a better digital future for all those. ” Dominic Carter, CCO, Announcement UK, said:
“I’m delighted that the Ozone Project can right now accelerate the delivery connected with its vision and further purchase its suite of goods. Ozone has rightly been winning plaudits because of its premium programmatic innovation this also investment allows us to draw more deeply on its potential. ” Nick Hugh, CEO, Telegraph Storage devices Group, said:
“This is usually an exciting collaboration with The actual Ozone Project, who could now exclusively deliver many digital display and training video advertising for Telegraph Media Group. This investment will offer positive results for our clients plus the wider industry whilst most of us expect others to observe suit. ” Piers North, Primary Revenue Officer at Attain PLC said:
“This expansion will require Ozone to the following phase, building on it's successful performance in 2020 as our preferred partner, ensuring it remains one of the UK’s leading premium electronic digital advertising platforms. ”.
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