Designmistakes that can cost you clients

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excelrtuhin

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In the age of e-commerce ,many strategies have been built around getting the customer to buy more than
they bargained for, and while most are effective and help the customer'sshopping experience , there are a few whose tactics may seemeffective. , but they will ensure that a customer does not buy more than once
from us.
An example of this is incorrect signage inthe web page design.
This refers to when the buttons onthe website are designed so that by nature, the customer will buy amore expensive product or some improvement. It is a fairly common tactic
because it simply consists of using the correct colors and signage.
Suppose you offer the customer toimprove their product , and you place a large green arrow indicatingthat they accept the improvement; and hide in a small gray rectangle the
option not to accept the upgrade. The customer will instinctively choose
the first button and you can make your sale with a higher profitmargin.
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However, when the customer receivestheir invoice and your product and sees that it is not what theyordered, they will not be happy at all and they will likely ask for a refund
for the unethical tactic you used.
The number of websites is very large, eventhe most prestigious and recognized brands use this type of strategy, taking
advantage of buyers who are in a hurry or are new to online shopping . Inthe long run, these techniques will make your customers move to ecommercestores with clear options and buttons.
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It is for this reason that it is preferableto have a clear web design in which your clients are alwaysaware of how much they are going to pay. A satisfied customer is a
customer who will return.
 
Posted 12 Dec 2020

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