World of Warcraft Classic: 15-year-old game breaking the internet

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The company launched World of Warcraft Classic Monday, a nostalgic version of the multiplayer online roleplaying game, in which players can
adventure as orcs and elves, among other characters.To get more news
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Players must manually search for others to team up with for massive
raids that involve 40 people communicating and working together —
moments that have led people to make real-life friends.
Traveling from town to town will take time. The graphics are
significantly pared back to resemble the original.We really approached
this as almost like an archaeological dig. 'What was it like back
then?'" said John Hight, World of Warcraft's executive producer and vice
president.
"We're carefully scraping the dust off the dinosaur bones and bringing it back to life."
The company said interest in World of Warcraft Classic was so strong that it overwhelmed Blizzard's servers.
More than 2 million players created characters in anticipation of the
launch, Blizzard said.Although there are over 140 million accounts on
World of Warcraft, the game currently has just five million individual
subscribers, data collector Statista estimates, down from the 12 million
players the game had back in October 2010.
That represents an opportunity: Activision Blizzard is betting on
nostalgia to bring back some older players and to lure new ones.
"We have this audience that played it originally, and they want to come
back, and then we have this new audience that has never played it and
they want to check it out," said Hight.
"What will be interesting to see is in the months to come, who stays with it."
Because WoW has lost millions of subscribers, the potential market for
World of Warcraft Classic is huge, noted Will Partin, a doctoral
candidate studying the gaming industry at the University of North
Carolina, Chapel Hill.
"The big challenge is that many of the players who left WoW left because
life took over and their priorities shifted," said Partin.Blizzard
president J. Allen Brack said on a conference call with analysts during
last quarter's earnings call that the company can't predict how long
players will be engaged with the classic edition after it launches.
Michael Pachter, an analyst at financial services firm Wedbush, modeled
growth of 460,000 subscribers but that number could go up depending on
whether Blizzard was able to draw back lapsed subscribers.
Posted 27 Feb 2021

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