Can Walmart Crack The TikTok Code?

2313 views 49 replies
Reply to Topic
miniming

Age: 2023
Total Posts: 0
Points: 10

Location:
,
Can Walmart Crack The TikTok Code?

Walmart Inc. may no longer be in the market to acquire a minority share in TikTok’s U.S. operations, but it’s staking a claim to the platform in another way. The retailer tonight will take to TikTok for the second time as the popular platform continues to experiment with shoppable ads and shoppable livestreams, and attracts brands such as NYX and L’Oreal.

The Bentonville, Arkansas-based behemoth became the first mass market retailer to collaborate with TikTok when its Holiday Shop-Along Spectacular was live-streamed on December 18. The event was so successful, it grew Walmart’s TikTok following by 25% and netted seven-times more views than the retailer expected.
“With that kind of demand and positive response, we’re going to give TikTok users more of what they want, which is another live stream shopping event,” said William White, chief marketing officer of Walmart. “We’re giving the TikTok community the chance to shop live for items featured in creator content directly in the app, without having to leave the platform.”

Spring Shop-Along: Beauty Edition will feature new creators such as Gabby Morrison (@/GabbyMorr), who has more than 3.5 million TikTok followers. Morrison and other creators will share their favorite Walmart beauty products and demonstrate their makeup and hair routines, incorporating the items.

During the 60-minute interactive tutorial, viewers will get beauty tips and demonstrations of popular trends, with items from national, Indie and Black-owned beauty brands such as NYX, Maybelline, The Lip Bar, Bliss, Kim Kimble and Marc Jacobs fragrances available for purchase.

Beyond the entertainment and educational aspects, the shopping experience will be seamless. Tapping on any product pin will move items to viewers’ carts, where they can check out during or after the event.

TikTok’s Gen Z- audience appeals to Walmart, while the retailer’s low prices are attractive to the younger cohort. TikTok in October validated itself as a platform for beauty with e.l.f.’s campaign, which garnered more than 1 billion views in the first three days of its launch.

Blake Chandlee, president of TikTok Global Business Solutions, said the platform has been resonating with brands and retailers because it lets consumers discover new products in an immersive way.

Read More : pgslot

Posted 12 Mar 2021

jackson321 says
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. sauna
Posted 29 May 2021

jackson321 says
We are truly thankful for your blog entry. You will discover a great deal of methodologies in the wake of going to your post. I was precisely scanning for. A debt of gratitude is in order for such post and please keep it up. credit
Posted 31 May 2021

I wish more authors of this type of content would take the time you did to research and write so well. I am very impressed with your vision and insight. Indoor sauna
Posted 05 Jun 2021

This is very interesting content! I have thoroughly enjoyed reading your points and have come to the conclusion that you are right about many of them. You are great. snow tires kanata
Posted 08 Jun 2021

Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. ASTM level 3
Posted 08 Jun 2021

This is my first time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me. Thank you for sharing useful and don't forget, keep sharing useful info: EMF Protection
Posted 15 Jun 2021

I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work visit this site
Posted 16 Jun 2021

jackson321 says
Particular interviews furnish firsthand message on mart size, industry trends, ontogeny trends, capitalist landscape and outlook, etc. slope game
Posted 17 Jun 2021

jackson321 says
Persons appreciate shopping for amazing, appealing, fascinating and from time to time attractive aromas for them selves and pertaining to others. This can be executed conveniently along with inexpensively in an on-line perfume shop. slope unblocked game
Posted 17 Jun 2021

jackson321 says
I was impressed with the site that you created, so memotipasi many people to be more advanced, there also kunjugi me, as a comparison ???? sbobet ??????
Posted 14 Jul 2021

You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. ?????
Posted 28 Jul 2021

badshahga says
Only strive to mention one's content can be as incredible. This clarity with your post is superb!  Thanks a lot, hundreds of along with you should go on the pleasurable get the job done. Invested in Impact
Posted 09 Aug 2021

jackson321 says
What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. xcasino
Posted 16 Aug 2021

yeoyeo says
Even if it's just in your wildest dreams doula philadelphia cost
Posted 23 Aug 2021

badshahga says
All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks click this
Posted 26 Aug 2021

badshahga says
Cool stuff you have got and you keep update all of us. joker123
Posted 31 Aug 2021

PedroG05 says
iss most trustable pills that is veryhelpful to maintain weak erection. Tadalafil is active ingredient in this
tablets. If you want to expand blood flow to the penis area and enhance sensual
performance using this tablets and cure erectile dysfunction issues easily.  192.168.l.254
Posted 01 Sep 2021

jackson321 says
Great post, and great website. Thanks for the information! https://www.i99pro.win/
Posted 08 Sep 2021

zahra1234 says
http://www.gari.pk/used-bikes/islamabad-c/
Posted 08 Sep 2021

I really like your take on the issue. I now have a clear idea on what this matter is all about.. charcuterie los angeles
Posted 15 Oct 2021

spermxy says
Rice
  I feel very hungry because yesterday I felt like eating a little
rice, making me feel that my body was weak and had no strength
to go on. Eating rice is therefore important. We have to eat all 7
meals, which is too much, but Eat boiled rice and eat straight for 3
meals and then eat the main food to complete the 5 food groups. In
order to be eating rice completely, our body must not lack anything to
eat. Eating food from the 5 food groups is therefore important for Growing
up and sick people who are malnourished a lot, so don't neglect this.
Thank you very much. Amen. Amen.
https://918kissyou.com/live22/
Posted 15 Oct 2021

I would like to say that this blog really convinced me to do it! Thanks, very good post. find more
Posted 18 Oct 2021

Thank you for sharing this info with us! This post is very useful. Keep up the good work you do!
Bus Transport Company Dubai

Posted 18 Oct 2021

Thank you for sharing your knowledge and experience with us! 
Very helpful post!
Best Varicose Veins Treatments at VenoCare
Posted 20 Oct 2021

Wow, excellent post. I'd like to draft like this too - taking time and real hard work to make a great article. This post has encouraged me to write some posts that I am going to write soon. Home depot health check
Posted 03 Nov 2021

hankyou for this wondrous post, I am glad I observed this website on yahoo. ready mix depok
Posted 17 Nov 2021

Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. Normanton Park Condo
Posted 22 Nov 2021

Posted 23 Nov 2021

Kyle says
Walmart should not be alarmed on this, instead they can use this kind of platform to widen their scope of market. We did the same in our company accounting services mississauga?
Posted 23 Nov 2021

Posted 25 Nov 2021

Reply to Topic