According to Reinertsen, Nike's latest shoes are not for endurance
sports, but for leisure sports (such as walking). She said that Nike
plans to build more slip-on sneakers based on the Go FlyEase design. Nike Air ForceThese supplements can help Nike not only position itself as an athletics
brand, but also position it as a brand for daily activities.Starting
from February 15th, this new pair of sneakers will be available for Nike
members to choose from in its largest market at a retail price of $120.
Subsequently, the sales range of this pair of shoes will be more
extensive.
The phased release allows Nike's most loyal customers to use it for the
first time,Nike Mercurial Vapor and hope that more people will join its free membership program, which
also provides fitness classes and podcasts. By establishing membership,
Nike can learn more about its customers and target customers with
products that are more suitable for its active lifestyle.At present,
comfort is the top priority of consumers. Many people are still working
at home, and they are looking for a shoe that is convenient to wear at
home or run errands. Many people also spend more time outdoors and
prioritize physical exercise, such as walking nearby.
In recent months, brands selling non-slip shoes such as Crocs, Sports
Propulsion Laboratory, Allbirds, and VF Corp.’s Vans have become more
popular. Shoppers are increasingly avoiding high heels and Oxford shoes
and spending money on practical clothing and footwear.Matt Powell, a
senior sports industry analyst at the research firm NPD Group in New
York, said: "Everyone is looking for comfort... an easy thing."
"Obviously, sports shoes outperform fashion. ...Sports slides have also
done very well in the past year."
By 2020, sales of sports shoes in the United States will fall by 2%
year-on-year. Powell said that although it has declined, it is still
better than overall sports shoe sales, which fell by 6%.
Crocs was once avoided by the fashion industry, but it has always been
an incredible beneficiary of the comfort trend. In the third quarter,
Crocs' revenue increased by 16% over the same period last year, reaching
a record US$362 million. In January, Crocs raised its outlook for the
holiday quarter and stated that it expects sales growth in 2021 to
accelerate by 25%. Its share price has increased by more than 78% from a
year ago, bringing its market value to $4.73 billion.
While Nike has also been seen as a winner during the pandemic, it’Air Jordans always looking for new areas of growth. During its fiscal second
quarter, which ended Nov. 30, Nike’s revenue grew 9% year over year to
hit $11.24 billion. Its digital sales drove that growth, climbing 84%,
as more custom
NPD Group estimates that this year's sports shoes and sportswear market
sales will grow in low single digits, which will be higher than 2020
levels, but still lower than 2019. Powell expects running and hiking to
drive sales, while comfort will remain a key theme.