CHRISTMAS IN NOVEMBER DONT FORGET YOUR DIGITAL MARKETING TEAM

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The holiday shopping season has begun. If you have not prepared yet, you have to implement an emergency plan, since each brand or company must take advantage of this unique moment .
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It doesn't matter if you do e-commerce or whatever your product or service is. Nor is it about increasing sales at this time.
What does matter is that most people are browsing online and you have to be in their conversations.
That is to say: it does not matter if your business is direct sales or it is more of a marketing strategy for b2b companies. It is important to be present more than ever exposed .
According to Google, 26% of consumers start buying Christmas gifts in the second half of November. Therefore, do not wait until December. 
To develop a digital marketing campaign we must take into account what will be the habits and trends of users this season, to at least increase traffic to a web page. 
MORE MOBILE
According to DigitalMarketing, one of the most important habits that users have is buying products through mobile devices.
Both the development of an e-commerce platform and the communication we carry out through this medium must be taken into account.
Being present, with a responsive website , will be a competitive advantage for your company. 
PERSONALIZATION
More and more companies decide to customize their products, that is, to adapt them to the user to generate a stronger link with the brand.
The season prior to the holidays is a time when the user receives many offers, so we must adapt to their needs so that they choose our products.
There are different online tools that can be created with which we can achieve this. For example, a platform in which the user has options to build the product to their liking.
GET TANGLED UP
Third, it should be known that coupons are being left behind and the new generation prefers to receive attractive offers through social networks with specific products on sale .
A  post that we publish on Facebook  could direct the user to our website where they make the purchase.
You have to be aware of the posts that are published and the relationship that is generated with users. Do not forget to answer questions and generate interaction with your followers. 
FASTER, CLOSER
You have to take into account the speed and efficiency of the purchase process.
On this particular date, the user wants to get the product as soon as possible, as he does not want to have the feeling that he will arrive at the Christmas celebration without his gift.
Therefore, you can choose to provide points of sale where you can withdraw the purchase that has been made online. All sales channels must be strengthened and none neglected.
If you are not interested in selling, it is important to generate valuable content that allows you to attract and retain customers.
Every consumer looks for simplicity, speed and security when making a purchase, both in online stores and in physical stores. 
More emphasis should be placed on these items especially at this time due to the stress generated by shopping.
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