There are things you can do when a property doesn’t sell: finish major repairs, add new paint or even change up the staging. But what do you do when the property is a massive hilltop? Turn to social media, of course.
On Angelo Drive in Beverly Hills, a legendary estate once home to Hollywood stars and later owned by Microsoft co-founder Paul Allen returned to the market with plans that would dramatically reshape the prized property as a sustainable compound.
Hilton & Hyland real estate specialist Jesse Lally, who is co-listing the $95-million property with Jeff Hyland and Zach Goldsmith, said that his team wanted to find a creative way to both rebrand the estate. Lally said that the new plans for the property, which was once home to cowboy film star Fred Thomson and his wife, Oscar-winning screenwriter Francis Marion, are now in line with a “buyer mentality” has shifted during the global pandemic.
“What today’s affluent buyer wants, particularly among the younger homebuyers, and what they want to build for future generations has evolved,” Lally said. “The idea of being able to create a self-sustaining lifestyle within a single property is the new normal, and even more so when dealing with ultra-high-net-worth individuals.”
From the start, Lally knew he needed to find someone with the vision to realize a sustainable project of this magnitude. He first sought out creative minds at local universities to work on the project and later solicited the help of the USC School of Architecture to get students involved.
His breakthrough came last year when he discovered an Instagram post shared by a futuristic home concept designed by Russian architect Alex Nerovnya.
The Moscow-based Nerovnya and his team of designers have garnered a global following for their conceptual designs of private villas, hotels and glamping sites in Canada, the United States, Europe and the Middle East. In addition to being visually stunning, the forward-thinking concepts often incorporate principles of ecological minimalism to foster a connection to the natural settings that surround them.
As Lally puts it, meeting Nerovnya was like having everything fall perfectly into place for project called Angelo Park at the Enchanted Hill.
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