~tasha~
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AP
New Delhi: Top Bollywood actor Shah Rukh Khan's popularity as host of India's biggest TV show is no match for his predecessor Amitabh Bachchan, a news report said yesterday.
Kaun Banega Crorepati (KBC) - based on Who Wants to be a Millionaire - was scrapped in January last year following film legend Bachchan's illness, but was revived last week with 41-year-old Khan at the helm.
The programme usually draws millions of viewers with huge money tied to advertising sales.
Star Entertainment India television channel restarted the show on January 22, and a random survey shows that audiences have given Khan the thumbs down, the Hindustan Times reported.
The data compiled by India's Television Audience Measurement for the first four days showed a television viewership rating, or TVR, of 12.33. Bachchan, 61, had a bigger four-day audience in August 2005 with a 19.75 rating, the daily said.
Findings
However, Star Entertainment India did not agree with the findings.
The number of people "reached" on Khan's first day was 23 million compared to Bachchan's 18 million, Paritosh Joshi, the network's president in charge of advertising and distribution said, according to the Hindustan Times.
