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Marchionne has already shown his interest in bringing car-making and fashion together by putting fashion designer Ermenegildo Zegna on the board of Fiat Chrysler, with an eye to helping its upscale brands Alfa Romeo and Maserati. Under his watch, Zegna has designed a limited edition interior for the Maserati Quattroporte and Gucci has styled a 500.Giorgio Armani, asked backstage at his last round of shows about the prospect of creating a Made in Italy luxury group, said that "putting together the most beautiful Italian brands is fascinating."
For Swedish-born women?'s golf champion Annika Sorenstam, it all comes down
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Persuading the investing community of that distinction could significantly multiply Ferrari's market value by putting it among a category of companies that squeeze value not just out of the quality of the materials and products, but also out of their allure.Marchionne has room to leverage.Although Ferrari's brand has been named the world's most recognizable for two straight years in a survey by London-based consultants Brand Finance, it is only 350th in value,
cheap ray bans around $4 billion.Lifting that figure is Marchionne's goal between now and the IPO, due in the second or third quarter next year.A surge in Fiat's share price by as much as 30 percent since the Ferrari spinoff was announced indicates the potential of the deal, although most analysts aren't buying Marchionne's estimate that Ferrari is worth 10 billion euros ($12.5 billion). Max Warburton of Bernstein Research puts the figure around 5 billion to 6 billion euros.
SureFire's latest tactical flashlight, the U2 Digital Ultra, packs a
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Now, with less than seven months left
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Several camera nuts have asked me why I insist on mentioning my "must have" camera of 2005, Casio's Exilim EX-S500. That's because it is simply perfect. I admit that I've shown nearly every version of the Exilim line since Casio brought them out, always
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