i cut as much as i could so it would still make sense! the whole article can be read @ http://www.showbizpk.com/browse.php?mod=view&id=437
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It was chaos at the lower level of the Dolmen Mall where people were anticipating the opening of a designer wear shop. What made the event exclusive, was the fact that it was the opening of a renowned television actress Sadia Imam's shop and not just another designer wear shop.
Mainly stars from the television industry and various models, directors, producers and press were present at the venue. It felt like the shooting of a mega serial that accommodates every actor in it. And the 'shooting' stayed haywire till the announcement of the arrival of the chief guest was made. Cameramen from various television channels were also present to cover the event and actors were busy giving comments every now and then. Maheen Khan, one of the pioneer fashion designers was the chief guest at the inauguration ceremony and quite rightly so.
The opening of Sadia's outlet is yet another entry in the list of celebrities who have opened their own businesses in the fashion field. "It's better to operate business once you are so well known, people sort of trust you for a lot of things. At the end of the day we are public property," said Sadia Imam.
Sadia Imam was busy briefing people about her lines and giving away other minor details. Also present at the occasion, Humayun Saeed, another familiar name, gave his views about Sadia's venture. "It's a business. I wasn't expecting Sadia to open her brand wear shop so early. I felt it was a sudden decision, but I think that it's a good thing. It happens all over the world that people/celebrities venture into branding and there's no harm in it," he said.
" I am happy the way things have worked out. People have nice things to say about the venture and we got good reviews about the collection as well," said a jubilant Sadia. Despite the call for high tea the shop was congested with guests and more and more people kept on thronging in to get a glimpse of Sadia's clothes.The evening gave birth to another designer wear shop with the added attraction of a celebrity's name engraved on the label.
Sadia's shop is located at Dolmen Mall, Tariq Road, Karachi.
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way 2 go sadia! the pakistani fashion scene is beginning 2 explode!! lol
