The two sides had a hearing scheduled for Tuesday afternoon.
Gattis had surgery Feb. 10 to repair a sports hernia. The Astros said then that he would be sidelined for four to six weeks.
Since its original creation and subsequent commercial introduction in the late 1980s, the internet has grown exponentially at an almost limitless speed.
The internet, as its predecessors television and radio, is becoming the most
dominant media for new marketing techniques. As video killed the radio star,
will the internet kill the TV star as each new media consumes its predecessors.
Commercials have evolved. The clear, concise product messages of the past are
often replaced with unusual, obscure short films, although some ads will still
use the obvious approach when promoting a product. As the internet's share of
commercial sales grows, more companies are using its influence to introduce
products to their intended market. Due to the size and scale of the internet,
web advertising needs to be more effective than ever before. At a time where
adverts struggle to even reach their target market, viral marketing is quickly
becoming cost-effective as the 'virus' concept spreads and more potential
customers become 'infected'. Viral Marketing is generally considered to be video
clips, games, images, e-mails and recently text messages. In the mid
1990s adidas nmd city sock black for sale , Hotmail was offering free e-mail services, a revolutionary concept at the time. One of the first examples of
viral marketing, Hotmail would offer free e-mail addresses with a simple
promotional tagline. The message would spread through groups and communities
rapidly and the campaign was a success. Hotmail had made its mark, the product
had become well-known and popular and the brand had been established with just a
small number of viral messages. An early viral marketing campaign ensured the
success of the film The Blair Witch Project (1999). The production team spent a
tiny production budget of just 22,000 dollars and took 250 million dollars at
the box office thanks to the viral. The marketing campaign relied heavily on
word-of-mouth promotion, with internet chat rooms building anticipation and
intrigue about the film's content and time of release. The Blair Witch Project
was a movie with actors, however, prior to its release the film was rumoured to
be a documentary by college kids that had gone terribly wrong. The rumours
spread quickly and the infected would go on to infect more and more people. By
the time the film was released, the buzz around it was at fever-pitch. The Blair
Witch creators were pioneers of the viral ad, with viral marketing in its early
stages - the standard had been set. A great viral ad will gain attention and
intrigue around a product, so consequently the product must be good, if not
great. As the money spent on viral ads increases with the format's popularity,
the expectation on each viral will also increase. A viral ad's success will be
judged on the amount of views the clip achieves, not necessarily on the related
sales. Increasing sales is inevitably the main target for any company looking to
use viral marketing adidas nmd city sock for sale , but the main objective of the ad will not be to promote a specific product. To prevent the viral being too similar to a
conventional advert, the product or company name will not be a prevalent part or
will be completely absent from the clip. Recently, there have been many video
clips that the viewer would not immediately associate with the product. A UK
television advert for Dairy Milk chocolate emerged in September, 2007, featuring
a gorilla playing drums to the Phil Collins song 'In The Air Tonight'. The
advert, three times the length of a regular TV commercial, begins with a
close-up of the gorilla's face. As the camera begins to pan away, the song
begins and the gorilla is seen to be seated behind a drum kit. He creaks his
neck before launching into the emphatic drum solo. The final shot is the Dairy
Milk logo with its slogan 'A glass and a half full of joy'. The video currently
has about two million views on youtube, a major success as a viral ad. Companies
of all sizes will be looking to benefit from the buzz surrounding viral
marketing videos. One of the world's biggest companies, Nike, launched the
legendary video showing Brazilian footballer Ronaldinho hitting the crossbar
four times in a row without the ball touching the floor. Viewed over 50 million
times, the video is classed as possibly the best viral ever made. The confusion
about how genuine the advert was, as seen in the case of The Blair Witch
Project, only increased its popularity as communities shared the video and
questioned how it was made. A new viral ad launched by Holiday Extras adidas nmd xr1 olive green mens sale , a UK-based company selling airport parking and hotels, features comedy actor Paul Kaye as a car-park proprietor.
The clip, at 92 seconds, shows a hideous alternative to the service that the
company aims to offer the customer. This inversion of a traditional television
advertisement shows how far advertising has moved since it inception. Having
only recently been launched, it will be interesting to see how many views the
video receives. A successful viral advert relies on viewing figures, not the
popularity of the advert itself. The aim of the viral is to launch or reinforce
a brand identity and to encourage word-of-mouth promotion. With little or no
money involved, the viral can be seen by a massive audience who will then talk
about it to non-internet users as well as fellow web-users. However, as the new
media gains popularity and attention, the competition will become fierce,
forcing viral ads to be more diverse and attention-grabbing than ever. So, what
will the future hold for viral marketing? As the internet becomes the dominant
marketing tool fo.
