Meghan Markle’s Fashion Choices Are a Boon to Her Adopted Canada
ince time immemorial—or whenever credit cards were invented—wherever royals go, charges follow. There’s the Kate Effect, which has helped move A-line and
knee-length product for almost a decade now. Then came the George Effect, and
soon after that came the even larger Charlotte Effect. (It began with the
blanket she was swaddled in the day she met the world in 2015.) And as one might
have already predicted, the Markle Effect has been going strong since it became
clear that the actress Meghan Markle was serious with her now-fiancé, Prince
Harry. What separates Markle’s retail push from the others, however, is its
uniquely Canadian bent, according to reporting from The Cut.
Markle grew up in southern California, but has lived in Toronto for seven years, where she was filming the USA series Suits. It’s also where she
befriended her stylist Jessica Mulroney, who has also worked with Sophie
Grégoire-Trudeau, Prime Minister Justin Trudeau’s wife. Mulroney dressed Markle
for Monday’s announcement, per Women’s Wear Daily. They chose a $750 white coat
by Ontario-based brand LINE the Label, and earrings by Birk. The coat sold out
“within minutes” according to the brand’s co-founder and president, John Muscat,
despite the fact that its site crashed several times on Monday. Muscat told WWD,
“We’re not a huge company and it’s the end of the season so we don’t stock a lot
of these coats. They are all handmade.”
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