"For Ultimate Team, when you buy a pack you know what you are getting. You are getting a certain number of
assets that are guaranteed - and we're going to start to do pack odds
disclosures that'll show you the odds of what you might get. So, at
least that aspect of understanding what the chances are of getting X, Y
and Z card."
Holt did not elaborate on the finer details but was quick to reiterate EA's stance on the subject of micro-transactions,
insisting FUT packs were not considered a form of gambling because
there is no real-world currency value associated with the digital items:
"For one, we don't believe in the gambling aspect of some of the mechanics we're introducing, because there is no real-world currency
value to the packs...And there is the aspect of you know what you're
getting with the packs in terms of the assets you expect to get."