Whether they sell pizza, cut hair, or teach karate, every new business must make its presence known. They must tell
people what they do and why their products and services are valuable. If they
cannot complete this vital task in a relatively short period of team, they’ll
most likely go the way of the dodo. As you might imagine, this is an assignment
that inspires dread in most new business owners. Not only does their survival
depend on it, but there are countless advertising options from which to
choose.
On a local level, ads can be plastered on billboards, signs, even on bus benches. These big, bold promotional pitches are visible to both drivers
and passersby. They are also, in our opinion, a tremendous waste of time and
money. We don’t say this lightly, but the fact is that these ads are not only
expensive, they are also stationary.
Spread the word, the right way
Putting our name up in lights or on an enormous billboard is obviously an ego booster. It makes us feel good about ourselves and what we have
created. But it is also a bad investment. Countless studies have shown that
inexpensive promotional items are far more effective at drumming up new
business. Why is this?
The personal touch
A billboard is a large, immobile, impersonal structure that speaks to everyone in the same way. But when
you actually hand someone inexpensive promotional items, no matter what they may
be, a connection is made. Call it the law of reciprocity or simply the power of
giving, but those that receive feel true appreciation, they make even feel
beholden. These feeling are often enough to bring them in as new
customers.
What to give?
The great thing about inexpensive promotional items is that many of them are also useful. If you give a passerby a
flyer or a coupon, odds are they’ll throw it out. But if you hand them a
T-shirt, a calendar, a pen, or a coffee mug (adorned with your logo, of course),
they’ll almost certainly use it. After all, who doesn’t enjoy getting something
for free?
Items that can be passed along, such as pencils or pens, are ideal for businesses that need to increase traffic in a jiffy. They are
inexpensive, useful, and are often passed between employees and family members.
Promotional bottle openers are also shared by friends, co-workers, and
others.
Of course the single most popular free business product is the T-shirt. This apparel works as a double promotional product, in that it not only
appeals to the wearer, but also to everyone he comes in contact with that day.
In effect, it turns him into a walking billboard for your company. There are
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Must Know Tactics And Strategies In Raising Step Children June 22, 2012 | Author: jackiemanheim | Posted in Careers
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