ike has in the field now,” she adds. “The store is the

As soon as you enter the geofenced area, you receive app notifications with special offers.  As Nike learns customer behavior through the app, it might reserve special items Nike Air Max 90 Womens for you, whether you have requested them or not, “if we think you will be interested in Nike Air Max TN Damen a product based on our algorithm, we’ll reserve a pair of shoes in your name in your size for you Adidas Arkyn Femme to pick up,” says Heidi O’Neill, president of Nike Direct. “This kind of personalized  mechanism online converts 40 times past any other mechanism Nike has in the field now,” she adds. “The store is the first time we can take that digital mechanic and apply it in a physical setting.”Nike by Melrose is a dream for the socially awkward shopper, or anyone who hates interacting with sales staff. You can pre-order items on the app which will be placed in smart lockers in store that you’ll Adidas Superstar Mujer be able to open  using a Nike Plus member pass. When you see a product you like in store, Nike Air Max 95 Mujer you can scan a code with your phone to request a different size and a salesperson www.heinohellwig.de will bring it to you immediately. Through the app, you’ll also be able to view more color Nike Air VaporMax Mujer options for the product, and see how much is left in stock. With Swoosh text (a messaging function Nike Air Max Tavas Mujer within the app), you will even be able to text questions to store employees and get answers without speaking with them face-to-face.

Alternatively, if you want to speak with a store employee about how you run and the kind of shoe you are looking for, you’ll be able to get more face time with them via a Genius Bar-like service called Nike Express Sessions, bookable time slots via the app with employees who can help you find all the gear you want that you can then try out in the store’s trial Nike Air Zoom Pegasus 34 Womens zone. “We were trying to find a way  for people to pick the way they interact  using the app,” Martin says.He says that the customer-interaction system came from Nike Air Max 270 Womens what the team learned from a large-scale qualitative study that Nike conducted last year. Nike Air Max 90 Mujer “I have a background in entertainment and gaming products,” says the former NBC and Disney exec who joined Nike in 2016. “I used the method of emotional journey mapping and overlayed that over shopping journeys. The feature where people can scan and check shoe availability, for example, serves peaks of excitement in the shopping journey, to have that core shoe in your hand. That excitement can flip almost immediately into a negative when you start to wonder Is this the only color? Do they even have this in my size? So we want to eliminate that.”

The app ecosystem will be fully Adidas NMD Femme effective, O’Neill says, “when we get it right, when we’re able to use the data Nike Air Max 2017 Femme to help our customers. We can really motivate them. We can pick Nike Air Max 97 Donne both a run and the right  running shoe for them. We want to take them from being just consumers to Nike members.”Google’s Nike Air Presto Donne “20% time”–the long-standing perk that invites employees to carve off a fifth of their working hours to devote to personal projects that might have value to the company–is among its most iconic traditions. It’s given birth to some highly successful products, from Google News to the Cardboard VR headset. But Google’s demanding day jobs, it turns out, often don’t shrink to accommodate ambitious side hustles. There’s a sardonic joke inside the Adidas Deerupt Womens company: 20% time is really 120% time.