Recent online voting conducted by China Central Television shows more than 80 percent of WeChat users consider the ads to be commercial harassment.
"I am disgusted with it. WeChat Moments is a platform that should help me learn what's going on with my friends and let my friends know what I am doing
now. Ads among my friends' feeds is an annoyance."
The popular messaging app, owned by Tencent, began testing sponsored ads last week.
The ads are pushed to 200 million WeChat users daily.
Zhang Jun, spokesman for Tencent, says the company attaches great importance to the user experience.
"An ad will appear in a place no higher than the fifth post on the page. A user will receive only one ad within a certain period of time while it will
disappear automatically if left unnoticed for hours."
Brands invited to take part in the test include BMW, Coca-Cola Nike Air Max 270 Flyknit Army Verde Nere Scontate , and Cadillac.
Users receive different ads depending on their past behavior, and are invited to "like" and post comments.
This promoting strategy soon triggered a stir.
Many WeChat users have mocked it, some with self-deprecating humor, noting that they've been identified as being able to afford only a bottle of coke,
while others receive ads for automobiles.
Experts suggest that besides ad content and the way it circulates, marketers should also pay attention to how users "like" an ad recommended by friends.
WeChat boasts more than 450 million monthly active users.
But despite a drastic increase in user population Nike Air Max 270 Flyknit Nere Arancio Scontate , it has struggled to monitize that user base.
WeChat, the online messaging application that has about 468 million monthly active users, kicked off an advertising program on Sunday with three advertisers
debuting on its content sharing platform.
Advertisements for Coca-Cola Co, BMW China, and Chinese smartphone maker Vivo Communication Technology Co Ltd were shown on Sunday night in the Moments
timeline of WeChat, the social networking app owned by Shenzhen-based Internet
giant Tencent Holdings Ltd.
The advertisements look like Facebook's News Feed and users are given the right to opt out of the advertisements if they are not interested.
The company said "a rather intelligent technology" is used to push the ads to their targeted audience or in other words Donne Nike Air Max 270 Trainers Rosa Bianche Scontate , different WeChat users can receive different advertisements.
The advertising program marked a major step in WeChat's commercialization. The app, which was launched in January 2011, has established itself as a super
gateway connecting its giant group of users with other third-party services,
such as online shopping and taxi hailing.
However, it did not make money in such a straightforward way, until the debut of the advertising program.
WeChat said that for some users advertisements can provide valuable information. WeChat wants to help users get information that they find
interesting and valuable so as to achieve synergy between advertisers and users.
"Which advertisements did you receive" became a much discussed topic on Sunday night. Not every WeChat user received advertisements and those who did
only got one.
WeChat did not disclose the mathematics behind the advertisements. But as a social platform Donne Nike Air Max 270 Trainers Rosa Chiaro Grigie Scontate , WeChat is able to target specific demographics such as gender, age and location, via big
data technology.
"It can easily categorize people and find the most suitable audience for advertisers," said Dong Xu, a senior analyst with Analysys International.
Dong said that many social networking platforms have launched advertising programs because they know exactly what you like and what you don't like.
"However, it is still too early to say whether or not WeChat advertising will be successful. If the idea is mishandled Uomo Nike Air Max 270 Trainers Scuro Blu Bianche Scontate , its users will leave the system and they will face the risk of having destroyed the entire
WeChat ecosystem," she said.
Nevertheless, the magic of big data technology has attracted a lot of advertisers.
The public relations office of BMW Brilliance Automotive said on Monday that big data marketing has emerged as a new trend due to its advantages in social
networking, interaction and accuracy.
It said the company's first attempt on WeChat advertisement performed well.
(Source: english.cri)
by Marzia De Giuli
MILAN, Jan. 29 (Xinhua) -- Expo Milano 2015, which will kick off in less than 100 days Uomo Nike Air Max 270 Nere Verde Scontate , promises not only to serve up the best dishes of the world, but also to nourish the minds of visitors with
cultural events.
Bearing the theme "Feeding the Planet, Energy for Life," the world exposition which runs from May 1 to Oct. 31, lends itself very well to gastronomic
experiences: hundreds of ethnic restaurants, coffee bars and refreshment areas
surrounded by all kinds of food shows will take place.
It is fundamental Uomo Nike Air Max 270 Verde Scontate , however, to keep in mind that the Expo Milano 2015 "will not be a fair of typical products, but an exposition on
nutrition evolution," Expo Sole Commissioner of the Italian government Giuseppe
Sala told a press conference on Thursday.
A rich program of cultural events, including many centered on food-related topics, has been announced which will animate Milan and the whole of Italy
during the six-month expo.
The crucial need to feed the planet with a sustainable approach to nutrition will be at the heart of daytime conferences Uomo Nike Air Max 270 Flyknit Nere Scontate , meetings and workshops on schedule at the site spanning 1.1 million square meters in the north-western
part of Milan.
Sala highlighted that more than 500 people will work to deliver the Milan Charter, a protocol which will bind countries to food and development related
objectives, to United Nations Secretary General Ban Ki-moon when he visits the
expo on Oct. 16.<
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