Advantages of crowd marketing

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lata

Age: 2023
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Advantages of crowd marketingThe development of Internet marketing requires constant development in terms of new approaches to work and improving the technology of website promotion. In the previous article on our blog, we have already mentioned the use of crowd marketing as a promising method of promoting websites and online stores in modern conditions. Today we will analyze in detail what is the essence of this term and what advantages this method of work has.What is crowd marketing?Crowd marketing is a kind of guerrilla marketing, the essence of which is to promote the brand, products and services of the company by forming a positive opinion among the potential audience. Thus, instead of direct advertising, sales promotion is implemented through reviews and recommendations of Internet users.Advisory messages are placed in various communities, such as thematic forums, social networks, comments to articles in blogs, etc. Thus, in the case, for example, with an online store, a link to a product or an information article looks like a natural recommendation from another user, left in order to help a potential client in choosing a product.Advantages of crowd marketingAlthough this method of pro?motion requires a lot of time on the part of the performers, it has a number of advantages for the client:the most natural nature of backlinks to the company's website;growth of citation and brand recognition in the Network;increase the number of clicks from search queries related to the brand name;user clicks on links from various sources, that is, the growth of referral traffic;attracting interested customers and increasing sales;improvement of the reference profile and positions of the site in search, a natural combination of dofollow and nofollow links.The work on the client's project within the framework of the crowd marketing campaign is carried out manually by specially trained employees, which guarantees the high quality of the results. It is also worth noting that the main criteria for the selection of sites is thematicity, relevance of the discussion, attendance of the resource and community activity.Who should use crowd marketing?In fact, this kind of promotion will be useful not only for almost any kind of business, but also for information content projects. Therefore, we recommend crowd marketing:online store;corporate site;landing pages (landing page);content information projects;online services.
Posted 09 Apr 2019

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