There are certain rules that web design must follow that simply don't apply to print. One of my colleagues, Tim Pattison,
broke these rules down very concisely recently: Usability Browser compatibility
Designing within the constraints of (X)HTML Accessibility These are the four
rules that web design must follow. I will explain these rules in detail later.
For now though we need to talk about copywriting. As I said in my last
newsletter Web Site Templates and Their Benefits, the most important part of
your website is content. Search engines and disabled users don't care how your
site looks. They only care about the information your site presents. The reason
I'm coming back to this is to explain that writing web copy is an entirely
different ball game from writing print copy. Quite possibly the best resource
for writing web copy is the book "Web Copy That Sells" by Maria Veloso. It
outlines the differences between the two and gives great techniques to writing
for the web. I will be revisiting this topic in my newsletters to come, so make
sure you visit often.
The four rules exclusive to web design: usability, browser compatibility Wholesale Vikings Jerseys , design within the constraints of (x)html, and accessibility, are the four horsemen of doom for the uneducated, inexperienced
designer. They are some of the most overlooked aspects of web design, and yet
some of the most important. Usability: Unlike print ads, web sites are
interactive. Users must be able to easily find their way around Cheap Vikings Hats , and they need a clear path to the information they are trying to find. If you are selling a product, there needs to be a clear,
concise, distraction free path from the home page all the way to the check out
page.
Browser compatibility: In a perfect world you could design your web site once and it would look perfect and stay perfect in all browsers.
Unfortunately, we live in the real world where some browsers support a set of
standards and others simply don't. Actually, the most popular browser in the
world has for years lived by their own rules. While MS Internet Explorer still
holds the majority of the market share Cheap Vikings Hoodies , Mozzilla, Netscape, and Opera have acquired a considerable percentage of the browser market. In fact, it's high enough of a
percentage to make Microsoft revise their plans to release IE 7.0. While
competition is healthy, it makes for headaches for web designers. It is not
uncommon to have your site looking perfect in one browser only to find that your
entire design explodes when viewed with another.
Designing within the constraints of (x)html: When you lay out a print ad, you place the images where
they belong on the page Cheap Vikings Shirts , draw out any shapes, lay out the colors, and place the text. Then you print it out and make copies. Every copy you hand out looks
exactly the same, and there's nothing magic about the way things stay on the
page. In web design, everything is held in place by code. You could easily have
a four to one ratio of code to content. If you are not familiar with the coding
involved in keeping your site looking like it's supposed to, it can be very
frustrating laying out your design.
Accessibility: Back to our perfect world - not only would browsers be perfect Cheap Vikings Jerseys , but all our viewers would look through the same eyes. Unfortunately, some people aren't blessed with good eyesight or motor skills
like you and I. We need to consider that for those who have disabilities, a
poorly laid out website can be completely useless. You could ignore that
audience, but you would be doing yourself a disservice. And let's not forget,
our biggest and most important group of users is completely blind: search engine
spiders. They read your website the same way a blind person does. If the layout
of your site isn't logical, a spider may leave and not bother coming back for a
long time. Considering these things Danielle Hunter Hat , I think it is always best to design your web site separate from your print advertising. Always write fresh copy for the web, and remember
that it's not enough to write great copy once. You need to update your site
regularly to keep the search engines interested.
About the Author
J Hancock is the president and founder of HighTide Web Services. We are proud to
be a fast growing, California based web services firm, offering high quality web
site templates from some of the best designers out there, as well as excellent
and affordable web h?sting
Credit card companies want your business. After all, lending money to people is profitable. Besides the interest fees that
you'll be charged Eric Kendricks Hat , the credit card company also collects a fee from merchants who accept their credit cards. In order to get your business, most credit card
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Rebates
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