Media Marketing - How To Market Your Small BusinessOnline
Big businesses have certain advantages over small businessesin that they have a lot of resources at their disposal. They can afford their own
marketing departments and often have massive advertising budgets.
Just because big businesses have more money does not meanthat they will be more successful at online marketing than you. Many of these
companies overlook the benefits of Facebook marketing and Twitter. You can use social media marketing to even theplaying field with the big businesses in your industry.
Use social media marketing to build the reputation of yoursmall business
You may already be using Facebook Marketing and Twittermarketing to help market your business but there are other useful sites out
there that you have probably overlooked.
Sites like Yahoo Answers and Quora are where millions ofonline users go to find solutions to their questions. Just search for your
particular market or area of interest and start answering questions. You can
create a reputation for yourself as an expert in a field in a really short
amount of time.
Besides, signing up for these social media site will preventother people using your brand name. It's important to promote and protect your
brand name. Just like a trademark. If someone has taken your brand name online,
it's very difficult capture it.
Use social media marketing to let the world know of yourpresence
This is where Facebook marketing comes into play. Facebookhas so many different ways that you can promote your new business venture. Most
of these ways are free and won't cost you a single cent.
Use the following Facebook tools to get your business off toa good start
· Open a Facebook Business Account
· Start a Facebook Fan Page
· Create a Facebook Group Page
· Launch a Facebook Event
· Purchase a Facebook Ad
Combining blog marketing by starting a blog on yourcompany website's page.
You can supply your Facebook Fan page with plenty of postsby starting a blog for your business. A business blog isan essential form of social media marketing.
Facebook marketing and blogging can help you really connectwith your site's visitors. Your blog is the place where you can show the more
personal side of your business instead of just being seen as another cold
company. Post pictures, videos, podcasts and other forms of media files that
you would like people to see. You will get the added bonus of bringing extra
traffic to your company's site by choosing a site with a /blog extension after
the domain name.
Become an active participant on blogs in your niche
Visiting other blogs is a great way to get your smallbusiness recognized in a hurry. For example, let's say you have a business that
provides billing assistance to small businesses. It would be a good idea to
adopt a social media marketing strategy via blog commenting.
You could participate in conversations on entrepreneurshipand personal finance blogs that would likely be visited by small business
owners. This is a quick way of getting online name recognition. People would be
a lot more likely to give your site's services a try once they feel like they
know you.
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