Which kind of Web Design is Best for Marketing?

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evanmurray

Age: 2023
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Agree, not any advertising on the Internet attracts your attention. The two main components of any advertising offer are:

Of course, advertising should be directed to the target user - the one who is looking for information about this product or service, visits specialized sites, etc. For the display of advertising on target sites and by targeted inquiries, certain Internet marketing tools are responsible - targeted advertising Yandex Direct, Google AdWord , remarketing and others. In this article we want to focus on the second component of the advertisement - its design.

The visual emphasis in advertising is used to make a greater impression on the visitor and to be stored in memory.

The visual design of the advertisement is not available in every form of advertising. The most striking examples here are offline advertising: billboards, advertising in the subway, posters, extensions. They constantly accompany people when moving around the city, but in order to attract attention, such advertising has only 2-3 seconds.


Types of graphic online advertising
As for Internet advertising, most often it means display advertising in the form of dynamic or static banners on various websites. It is in such advertising that maximum attention is paid to its visual design in order to maximize the impact on the user and encourage him to follow the link to the site. Display advertising is available to advertisers both through special placement services (for example, the same Google AdWords ), and directly through the site, if such a service is provided to them.

In addition to display advertising, a visual highlighting of an offer can be made in the following ways:

 A wrapped corner of the site with a brief sentence, with a click on which reveals its full content on the page;
 BackGround banner - a banner on the thematic portals in the form of a clickable background image on the site, most often static;

 Rollers and banners that pop up when you enter the site or when you navigate through its pages;
 Interactive banners on top of the site that do not disappear when scrolling through the page.
 Advertising in videos or promo videos (during playback or stop);

 The appearance of detailed information when you hover over a banner.
The design of such advertising largely depends on the advertised product and the target audience, the corporate identity of the company advertising the product or the manufacturer. Therefore, its design should be entrusted to specialists who will study your target audience, understand the current trends in advertising design and own graphic tools.

Therefore, first of all, before creating an advertisement, you should decide and set goals for it:

 Increased interest in the services and products of the company;
 Growth in orders and calls;
 Increase company or brand awareness.

Online advertising is one of the cheapest tools currently available to attract targeted visitors. Therefore, many companies send almost the entire advertising budget to the Internet. Are your competitors already using it and making a profit? Order it and you will feel its effect on your orders! Our company offers both the development of banners for advertising on the Internet, and the management of advertising companies. Call the phone numbers listed on the site or leave applications through the feedback form .

Posted 06 Aug 2019

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