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Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you
are pursuing actively as customers. You don't need every customer in the world!
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But, let's take this concept one step further. You can develop specific strategies that will attract your DREAM customers. These are
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? You want to work with and enjoy. For example, if you're wild about horses, why not specialize in the riding
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? Needs and values the product or services you provide.

? Is willing and able to pay what you need to charge.

? Views you as an important resource - an expert.

? Has problems and goals you care about.

? Is loyal to your business and not easily swayed by competitors.

? Is delighted to do business with you!

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? We provide excellent customer service.

? Our firm has been around for 25 years.

? We're a full-service company.

? The XYZ product is the best of its kind.

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Examples of benefit-based statements to attract your DREAM customers:

? Sales Trainer: "We will take the fear out of selling."

? Cosmetic Dentist: "A smile makeover can make you look years younger."

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These statements work because they are focused on what a customer will get. They solve a problem. And nike free 5.0 flyknit sale , they show an understanding of people's challenges and plans for the future. If you want to be a magnet, ask your
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answer "no" to any of these questions, your marketing may not be working to
effectively pull in your dream customers.

ACTION ITEM: Write down the characteristics of your DREAM customer and then write down the unique ways your
business can meet their needs. This week, take one step toward making your
company a customer magnet.

Wendy Maynard, your friendly marketing maven nike free 3.0 flyknit sale , is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing.
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Posted 05 Oct 2019

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