Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as
little more than a place to store their office hours and service list.
A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many
successful marketing campaigns for you in the near future.
To begin, effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related
to your expertise. Attract them back over and over like bees to honey. Soon you
will become Top-Pick over your competition.
Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are
looking to see what you offer compared to your competitor. Recently, Calif.
based USC Annenberg School said from 2005 research Cheap Donte Jackson Jersey , 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they
are looking for.
To make your small business Web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is
the perfect time to put your Internet marketing plan into place to see new
Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have
to offer.) Know the robots of the various search engines examine web sites daily
looking for good key word food, free information Cheap DJ Moore Jersey , and content.
Correct these small business web site mistakes and make more profit:
Mistake 1No sales letter(s).
Solution: Novice Internet marketers don't even know they need a sales letter for their services and products. They missed the foundational marketing message
that said, "Only words sell. Flashy even great looking websites don't convince
anyone to call, email you and foremost of all buy. Only words can do that. Write
a sales letter for each service or product you offer. Give your web site
visitors a reason why they should buy from you.
Mistake 2 No or poorly written headlines to point the way
Solution: Put headlines filled with benefits on your home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative
titles will stir interest. Provocative statements capture our attention like a
fish on a hook. They throw out the baited hook and reel a captive audience in
every time. For example, here's a shocking statement one sex therapist used
'Wives Who Don't Want Sex.' Even if his web visitors didn't have this
problem Cheap Greg Olsen Jersey , it got the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.
Mistake 3 No testimonials or case studies
Add Testimonials. Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service.
They act as a referral and even an endorsement. The compliments from another
customer help melt away your prospect's fears and doubts about trusting you.
Mistake 4No compelling reason to keep reading
You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for
dud phrases. Are you using trite phrases like Welcome to the official site of
_____, to find out about ME, MY Company, My Achievements click here Cheap Kawann Short Jersey , or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading, trust you and take action. Insert
benefit loaded headlines, bullets and even links.
Mistake 5 Not enough benefits (what in it for me) on home page
Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first.
"what's in it for me?" Don't get me wrong; put them in their proper place on
your site. But your audience will most want to know the value of your product to
them. You must answer questions like Cheap Trai Turner Jersey , "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?"
If you are serious about making your website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the
principles in place will help make your website one that your visitors will
contact you from, proudly refer, and come back to over and over again. Write
compelling copy and grow your business today.
(c) Earma Brown Cheap Ryan Kalil Jersey , 11 yr. Web Developer, Author
eBk: 7 Easy Acts of Online Promotion for Your Business. Everyone loves to prosper. You and your
staff deserve to prosper too! Earma, principal developer at Arrow Productions
helps writers and entrepreneurs realize their web dreams. Sign up for her free
ezine "Web Wit" at webwit@arrowproduction or visit her on the web at or
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