Why should anyone buy from your website? Despite the acceptance of Internet shopping on a larger scale, many people are still squeamish about buying things
from websites they never heard of before. They might be nervous about the
security of their credit card number, or the misuse of their personal
information, or that the product won't be
delivered Barry Larkin
Jersey , or when it is it will not meet their expectations. There are
hundreds of reasons for someone to NOT buy something from your website. If you
sell products or services that are similar to many other sites, your problem is
even worse. At least if your the only person on the Internet selling monogramed
crochet dog slippers, there is more chance someone who really wants them will
buy; but even then, it doesn't hurt to make your prospects feel comfortable.
How? Your site should not look like it's run by one of those guys that sells
watches on the street corner in Big City. Your site needs a good dose of
credibility. Here's how to get it---
** Get Your Own Domain Name
Obtaining your own domain name, such as LisasKnickKnack, is more important than most people think. It's hard to convince someone that you are
stable and serious about your business when your URL is
www.angelfireusers~joeyp. The only exception to this rule might be the case for
stores.yahoo. It is relatively cheap to get a domain name form one of the many
registrars like Register. I find it is cheaper to buy it for 3 or more years; if
your business doesn't work
out Joe Morgan
Jersey , you can always auction off the domain on eBay and get your money
back, so just go for it. These seem to have some inherent reassurance at least
to the Yahoo! community.
**Reduce Customer Risk
People want to be safe and secure. All websites that accept payments or any user information
should have BOTH a Privacy Policy and a Security Statement on their website.
Look at a couple of the big sites policies--like Paypal--and see what is in
their statement. If you use SSL (and you should) to encrypt credit card data,
then mention it. You should also never sell your customer's information (unless
you don't want them to come back), and make sure you tell them their info is
safe. Also, look into getting a secure site certificate from Verisign--they are
$295. Another very important factor is the 100% Satisfaction Guarantee. You can
see an example logo at the bottom of page http:www.profitmonkeycatalog, and then
read about the no risk return policy at http:www.profitmonkeyabout page. These
are a must have for just about every site.
consulting services and have an MBA, then mention it. If you run 7 newsletters,
and 3 websites for a total of 9 years Internet experience, spin it up, and use
it.
**Evidence of Stability
If you have been in business for some time (say more than 2 years) mention it on your front page: "Serving you
since 1999!" Also Cheap Cincinnati Reds
Jerseys , you must accept credit cards online if you sell anything. This
is not only for matters of convenience for your visitors, it shows that another
entity (the financial institution that allowed you to accept credit cards) has
checked you out to some extent. Another factor here are organizational
memberships, whether they are related to your website theme or product (e.g., ),
or consumer organizations like BBBonline.org and Truste.org. Another big plus in
the stability area is referrals and testimonials. Put testimonials where
everyoine will notice them. If people see that others have purchased and liked
what you sell, then it must be good!
Also Cheap Reds Jerseys , having an
affiliate program shows evidence of stability as well. I guarantee that if you
incorporate these tips into your site now, you will see at least some increase
in your conversion rate (visitors to buyers), assuming you have the traffic in
the first place. Article Tags: Site Needs, Domain Name
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