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People like to do business with ethical people they can trust.
For example, if you've reviewed 100 different manufacturers of the products you sell, let your customers know. It'll impress them that you've screened out
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When you educate your customers, you are building both a business and personal bond with them. Think about yourself: When you buy or consider buying a
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If you have unanswered questions about a product or service, you're less likely
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When a company or salesperson takes the time and initiative to objectively educate you about all the products and services available to you in the
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If your price is high, tell your prospects why. Do you offer a product or service that is far superior to your competition? Is your product of higher
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You have to tell your prospects and customers the reasons why! Why should they patronize you, instead of your competition? Tell them why, what you are
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Tell them all the reasons why. The more factual Ronnie
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Educate them without making them feel stupid, and then direct them to action.
Educating your customers requires that you become an expert in your field. To become an expert in your field or industry, you have to constantly educate
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As you receive information that you think would be of benefit to your prospects and customers, pass it along to them. Remember, we are in the
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Effectively educating your customers goes far beyond just offering free reports and sending out a weekly newsletter. Educating means getting to know
your customers wants and needs on a more personal level. Educating your
customers means calling them on the phone, sending them a personal letter or
e-mail with some helpful information that is specific to their needs.
Every business has countless opportunities to educate, but very few actually do. Education is a powerful marketing technique. You have an obligation as a
business to constantly educate your prospects and customers. Educate them to
appreciate the value of your products and services. When you do, you'll see your
profits soar.
Copyright? 2005 by Joe Love and JLM & Associates Inc. All rights reserved worldwide.
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