The online retail sector for products and services has been buoyant for a number of years and the level of resource and funding that major retailers
dedicate to the online market surges with each turn of the calendar. As the
online marketplace has
Gunnarsson Womens Jersey , the consumer offerings have become increasingly
sophisticated and more reflective of the offline marketplace and traditional
marketing. Consumers demand greater choice and shop around for the best deals ?
the benefit of increased levels of competition. Online comparison sites have
developed a niche in recognising and reflecting offline shopping habits and
reflecting this in terms of online user search habits.
Indeed the online comparison sites appear to be a making a good fist of it with new research from E-Consultancy revealing that in some industry sectors up
to 30% of online sales are referred by shopping or product comparison sites.
More and more, online comparison sites are being considered as part of the
online marketing mix for retail and service providers and represent the entire
business model of a new wave of comparison based reseller and aggregators.
Personal finance is one sector where aggregator and referral sites thrive. The impartial aspect of allowing consumers to compare and contrast a range of
services and providers to find the deal that suits them best allows a degree of
empowerment on the part of the consumer and offers a distinct competitive
advantage for reseller and aggregators. Sites such as and the provide users with
information in a simple, no nonsense manner allowing them to select the product
or service that suits them and pocketing the referral commission.
Other sites such as are more straightforward in their approach to referrals. A bulk
Tarasenko Womens Jersey , they can display preferential deals from the
main mobile phone networks, avoiding the middle man and passing savings on to
the consumer. Again, there is an essence of customer freedom involved as the
user can compare and contrast various services and offerings before committing
to a particular network or package and again the reseller picks up the
commission for passing the user on.
With the online marketing model continuing to develop in size Jaden
Schwartz Womens Jersey , scope and sophistication, the future look bright
for online referral, reseller and aggregator sites and these look set to be a
continued integral aspect of online marketing.
Posted On : Nov-08-2011 | seen (423) times[i] | Article Word Count : 559 | [/i]
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