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After three years at Morrisons as chief executive Cheap Braden Holtby Shirt , Marc Bolland will replace Sir Stuart Rose in the top job at Marks & Spencer. The news of his move first set Morrisons' market share back
with ?400m.

But luckily, figures stabilised and Bolland can stand proud as out going head of a grocer that has increased its customer numbers by 20% in
just two years.

In retail anything can happen. Here today, gone tomorrow. Chant?l du Plooy investigates what retail success looks like and how to achieve

A Retail Hero

Marc Bolland joined Morrisons in 2006 at an extremely demanding time. It was during the period when the grocer took-over
Safeway and needed to merge the two brands in a state of flux.

During the last three years the former Heineken Chief gave 410 Morrisons stores a complete
makeover. He brought in fresh food, pasta and bread Cheap Andre Burakovsky Shirt , improved over 12,000 products and re-launched many of them.

Bolland promoted the grocer's focus on corporate social responsibility (CSR) and as a result the company has won numerous "green"

Over the past couple of years, the 50-year-old Dutchman has portrayed something of his work ethic through the highlighted in interviews he

In one-on-ones with Management Today, Business Times Online and The Guardian Cheap Philipp Grubauer Shirt , Bolland expressed his passion for freshness, food made in-store and providing meals at great prices. He did this through showing
the journalists his fresh pasties and vegetables in-store.

Bolland is also a great leader who encourages and motivates staff through visiting
different stores and expressing his gratitude towards their hard

The former Sunday Times Business Person of the Year believes in his products and loves what he does, that is the key.

"I have really enjoyed my time at Morrisons and have had a terrific three years," he

Although the retail hero is leaving Morrisons Cheap Christian Djoos Shirt , he is doing so with a bang! The grocer has unveiled a 9% increase in total sales and 4.3% improvement in like-for-like sales in their
quarterly results. The company also boasts with a customer total of 10.8m per

Bolland spent 18 years at the beer giant Heineken and after such successes at Morrisons in merely three years, it is a shame to see him move on
so quickly.

Justifying his upcoming shift to M&S, Bolland commented that it was an opportunity which he couldn't miss out on.

It is apparent that this Flying Dutchman is driven by a challenge and M&S will provide him
with stacks to get his teeth into.

As a high-profile retailer, the M&S brand is classified as one of the top retail brands in the UK. Not only
is the company known for its quality food items Cheap Devante Smith-Pelly Shirt , but also its celebrated clothing line; something Bolland has no experience in.

Where the challenge at Morrisons was to improve an unknown brand, Bolland will now be expected to maintain and
expand an already fantastic brand.

But his time at Morrisons isn't over yet and he commented to being committed to Morrisons up to "the last minute".
That is the kind of man Marc Bolland is.

Brand Power

Due to the turbulent economy today and the UK's 2.46m jobless total, consumer confidence
has taken a knock. Lower sales - equal fewer production and manufacturing, which
in turn contributes to job losses. The vicious circle of a recession.

The last year has seen the closure of stores from some high profile retail
brands Cheap Madison Bowey Shirt , such as; around 850 Woolworths stores, 570 Morgan stores and 100 Adams stores.

The majority of households spend their money on the bare minimum. Fast moving consumer goods (FMCG) such as basic food items,
toiletries and essential electrical appliances might not experience the downturn
as badly as luxury items would.

Now more than ever, retail brands need to stand out from the rest through great prices for excellent items underpinned by
good customer service.

According to David Muir Cheap Lars Eller Shirt , CEO at WPP and co-author of The Business of Brands, brand power is extremely important. They give a business value through enjoying
stronger revenue growth, providing more sustainable gross margins and exhibiting
less "systematic" business risks. These three benefits results in bigger, more
stable cash flows and create substantial shareholder value.

With Christmas and New Year around the corner Cheap Jakub Vrana Shirt , retail is starting to show signs of improvement.
According to the Office of National Statistics (ONS), sales in October increased with 3.4% compared to last year.

Does this mean recovery is looming?

Unfortunately, not yet. The Independent reported that several analysts believe 2010 will still be a tricky year for

Richard Hyman, a strategic retail adviser to Deloitte told the newspaper: "The consumer faces a number of headwinds in 2010 Cheap Evgeny Kuznetsov Shirt , including rising unemployment, higher taxes and larger National Insurance contributions.

"As a result of these factors, we expect retail sales to take a slight fall of 1.5 per cent next

Mark Bolland's successes with Morrisons illustrate how one man can perk up an entire brand, but not the economy - fingers crossed that Bolland's
success will follow him to M&S.Business Reach
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