Dr. Yuan Ding, CEIBS Vice-President and Dean, said: "Switzerland is a role model and ideally situated in the heart of Europe. CEIBS is
bringing this European and Western management know-how, values and
practices to China. In return offering European and Western executives
the chance to gain in-depth insight on how to successfully do business
in China, obtaining a valuable business network as well as the strategic
knowledge that allows to create a successful future strategy,
reassuring growth and staying in the competition."
Ding added that: "This is in line with the mission of CEIBS 'China Depth, Global Breadth'. Thus, one could say CEIBS is building bridges
between Europe and China enabling an effective two-way communication."
CEIBS ranks within the top 5 business schools in the world and is number 1 in China, according to the Financial Times' top 5 list of MBA
and EMBA programmes.
Dr. Robert Straw, CEO of CEIBS Zurich, further explained: "The expansion of the Zurich Campus signifies the importance of the European
market and the strength of the European marketplace, its management
culture and research facilities. Often Western businesses fail to be
successful in China due to a lack of understanding of the Chinese
market, regulations or by applying Western business models without
having the ability to make the necessary adjustment with regards to
"Same goes for many Chinese companies when trying to adapt to the European market. Another aspect is the drastically increased competition
companies face in China compared to Europe. Thus, it is important to
obtain the invaluable knowledge not just in theory but also through an
immersive programme that has practical value," he added.
The new, state of the art green building on the shores of Lake Zurich was predominantly built by local vendors and in line with
sustainability and energy guidelines and standards, featuring a
photovoltaic system, powering the building through solar energy, an
environmentally friendly mineral facade insulation as well as a cooling
system that makes use of the varying water temperatures of the Lake
Zurich. In addition, the campus will be free from any plastic bottles.
The establishment of our Zurich campus and its expansion were possible because of generous supports from our Alumni, recognizing and
valuing the European hub of the Business School. Special honours were
shown to Mr. Xueping Pan, the Chairman and CEO of the Jiangsu Jinsheng
Industry Co. Ltd, for his generous financial support for the
establishment of Zurich campus in 2015. Special honours were also shown
to Mr. Manli Wong, the Chairman of Man Wah Holdings Ltd., for his
donation financing the campus expansion project, by naming the new
building the 'Min Wah Building'. We also acknowledged the donation of
the solar energy system for the campus extension by GCL System
Integration Technology Co. Ltd.