New customization features add flavor, with new allied races to try out if you haven't played for a while.
For recent players, Shadowlands features some of the best cinematic work Blizzard has done in a quest experience yet.
Without spoilers, Sylvanas has destroyed the veil between reality and the afterlife, creating an imbalance that could see the spirit world
of death, the Shadowlands, engulf the realm of the living.
The big bad (as far as we know) is a mysterious entity known as The Jailer, formerly imprisoned in the Shadowlands. The Jailer has now
turned that prison and all of its inhabitants into his own personal
army.
The new Shadowlands zones are interesting, with memorable characters and returning heroes (and villains) banished to the afterlife.
We have an infinitely-regenerating randomized dungeon called Torghast, Legion Order Hall-like Covenants to build up and join, and new
progression systems that thus far seem far more interesting than Battle
for Azeroth's Warfronts or Island Expeditions.
Making alts is easier, with the ability to bypass the story campaign and level via world quests.
Endgame feels less rewarding than ever since Blizzard has reduced the amount of loot you get from direct boss kills.
