The growing popularity of HnB tobacco vapor technology over traditional cigarettes or e-cigarettes is driving the growth of the HnB
market. The series of successful test marketing in various pilot regions
such as Japan, South Korea, and Switzerland is helping vendors identify
their market potentials. Various prominent vendors in the market are
investing in R&D to study the side-effects of e-cigarettes and
focusing on developing HnB tobacco vapor devices.
HnB devices heat the tobacco and generate vapors that are inhaled by end-users. Unlike e-cigarettes, which use nicotine-loaded e-liquid,
these products use real tobacco to offer authentic tobacco flavor to
end-users. The growing popularity of HnB devices in countries such as
Japan, South Korea, Germany, and other European countries will boost the
market share of these products in the global heat-not-burn market. Some
of the most popular HnB devices that are available in the market
include iQOS, Ploom TECH, BAT’s Glo, and iFuse. The HnB devices market
can be further classified into direct & indirect heating and
infused/hybrid systems.
