iTunes certainly changed the way people were used to receive a service on a daily basis and were the first to occupy the market niche. They managed to effectively explain to the audience the advantages of digital technology applied to meeting its needs in terms of music. A person is now able to purchase not only an album but also a single song, storing of which does not require much space. The purchase could be made via phone, and the customer does not have to attend any retail store or wait for deliveries. It is easy for the customers to find what they are searching for, and it is relatively not complicated for artists to make their album available for sale. Thus, the range of the musical product offered on iTunes exceeds the variety of any musical store. Switching to a new way of receiving musical products does not presuppose any switching costs, what means the absence of both direct and indirect additional payments. Thus, starting using iTunes is free, comfortable and takes the customer neither much time nor effort. Moreover, buying an album on iTunes is cheaper than buying its hard copy. Such an album is always readily available for the buyers even if they lose their device. The musical collection requires no physical storage and being specially maintained. Thus, all these factors combined make iTunes a perfect choice for those who want to have their music always with them. There had never been such an opportunity before and, thus, iTunes made a revolution. This revolution along with innovative technologies and attractive prices result in the great popularity of the service in the United States and beyond their borders.
Three most important features of telecommunications are their high speed, low cost, and ability to reach the vast audience. Each of the qualities contributes to telecommunication?s capability of dramatically changing our lives. First of all, the speed of telecommunication allowed a great number of people to find jobs online and find workers online, for example, by sending CVs to several companies within minutes. Moreover, everybody is now capable of observing events, which take place in other countries and on other continents due to fast telecommunication. People are able to reach their acquaintances via email in not time without having to visit them physically. This is why the speed of telecommunication is what has made our lives quite different from what it used to be a century ago.
The price of telecommunication is what made a revolution in the world. Telecommunication is cheap and frequently even free. Such affordability allows almost all people around the globe have unrestricted access to information. Also, this is what made it possible for even the poorest people to receive education beyond their country of residence and offered opportunities to become qualified and employed to everybody regardless the nationality, race, and level of income. This is why the low cost of telecommunication is the factor, which considerably changed our lives.
Finally, telecommunications are capable of reaching a huge number of people. It has become possible to communicate with the residents of most distant locations since nowadays the majority of people are connected to telecommunication networks. It allows people to engage in business internationally without the necessity to leave the houses. It is now easier to communicate with large numbers of people, manipulate or control them with an aim, for example, to promote a product. The innovations that appeared along with the audience broadening are the factors that shape the modern reality of human life.