Jeff Bezos and his technical adviser Colin Bryar drove together to the town of Tacoma, an hour south of Seattle, Washington State.At the time, Amazon was a multi-billion dollar company. However, they were on their
way to Amazon's customer service center - where they slotxo would spend two days as customer service representatives.Jeff actually took the calls himself,” Bryar says. He remembers that there was always a complaint about one product in particular.
Jeff's eyes widened,Bezos was frustrated. There was clearly something wrong with the product, but it hadn't escalated. Later that day, he sent an email asking for more efficient ways to mark defective products.Bezos is leaving Amazon on Monday — exactly 27 years after he founded it.In that time, he has developed a set of unusual leadership principles -
which some claim are the backbone of his success. Others believe they are talking about everything that is wrong with Big Tech.Talk to anyone who has ever worked at Amazon, and you won't have to wait long before you hear the phrase "customer obsession"
