How online meat delivery is changing the retailing model in India

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AdamLee

Age: 2023
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Online meat startups have changed the way India buys meat. These companies sell cut-to-size, marinated, ready-to-cook meat products and are a boon to people who sit at home and want to enjoy a non-veg meal without the hassle of cutting and cleaning.

According to industry research, the size of the Indian beef market is close to $30-35 billion, which is further growing at a rate of around 18-20% each year. This implies that more than 70% of the population of India eats meat. In recent years, the startup ecosystem has caused a turnaround in the meat vending industry and has taken a fair share of the meat delivery market.

However, online meat delivery market in India is still dominated by unorganized meat sellers who control almost 99% of the space. Until now, consumers have relied on local butcher shops to buy meat and have made a commitment to quality and convenience. Most of them are still not aware that the meat they buy in butcher shops is sold in an unhygienic way and the products are not fresh and lack quality. Meat sold in traditional butcher shops is openly displayed and is also vulnerable to contaminants and insects or flies.

In the traditional meat sales market there is no standardization of price, quality and freshness.

Disorganized players follow an inefficient supply chain, further degrading the quality of products and making them unhealthy for consumption. According to experts, meat sold in India has the highest level of antibiotics. Investment in both the meat industry and livestock for meat farming is low. Inadequate infrastructure is another area of ??great concern.

In recent years, urban consumers have slowly moved towards buying fresh fish online due to several factors, such as convenience and having fresh, hygienic meat delivered to their doorstep. Online meat startups have changed the way India buys meat. These companies sell cut-to-size, marinated, ready-to-cook meat products and are a boon to people who sit at home and want to enjoy a non-veg meal without the hassle of cutting and cleaning.

New companies are using an integrated technology platform to solve the problem of good quality and availability of fresh meat. Customers can now enjoy fresh, marinated, ready-to-cook and nutritious non-vegetarian food options at the click of a button.

Online players are supplying certified quality meat to consumers. They have largely standardized product pricing and are trying to establish a level playing field in the meat retailing industry.

Online startups maintain the freshness of meat through cold storage and other similar processes. They work directly with farmers and are also standardizing processes at the farm level. The startups are also working with slaughterhouses to ensure they follow scientific and hygienic slaughter methods for the production of quality meat.

They are also working with government bodies like the National Meat and Poultry Processing Board (NMPPB) and establishing standards and guidelines to provide safe and hygienic meat products to end consumers.

The online meat market is establishing more modern and practical ways of meat processing and supply chain management processes. For cold storage systems for meat products, standardized storage and transportation mechanisms are being established. Startups are making aggressive efforts to establish a supply chain system that benefits the meat industry and end consumers.

Online meat delivery Bangalore companies are also following excellent packaging standards to ensure that the shelf life of products increases by leaps and bounds. Vacuum packaging, canning, shrink packaging, foam tray packaging, etc. are some of the packaging techniques that are widely used in the modern scenario of the meat industry. They are also addressing the concern of providing hygienic slaughter facilities for the production and marketing of clean meat. The new companies are establishing a standard hygienic transportation facility with hygienically maintained closed containers, which further assists in the transportation of meat for dressing and sale for consumption.

To conclude, I would like to reiterate that there is huge potential in the online meat market. The industry is fully encouraged by the response from customers where the repeat customer rate is above 90 percent. With the kind of annual growth that online meat sellers are witnessing, they are sure to make a great contribution to the long-term economic development of the country.

Posted 23 Mar 2022

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