Likee shares 4 strategies to increase engagement on short videos
Likee, one of the most popular short-video platforms in the Middle East and North Africa (MENA) region, shares four secrets with content creators to boost audience engagement on their short videos. The popularity of short-form video is booming as our lives have become increasingly fast-paced; however, creators today compete over people’s limited time and attention. For many creators this has been a challenge, however, others have demonstrated creativity and ingenuity, developing strategies to consistently engage millions of people with their content.To get more news about
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“Short-video creators and Likers in the MENA region are highly motivated to stand out among their peers during this era, where one’s personal brand can yield countless benefits,” said Gibson Yuen, Head of Likee Global Operations. “Users have seen many of their peers rise to fame and collaborate with global companies, so they are excited at the opportunity to do the same for topics and products they are passionate about. For both hobbyists and professionals, it is important to find new ways to efficiently produce high-quality videos, in order to better connect and engage with their audience, expand their influence, and benefit from the creator economy”.
There are numerous techniques and details to pay attention to in order to develop a highly engaging short video. Among them the most effective strategies for the highest engagement are the following four:There is a wide range of users on Likee of all ages and cultural backgrounds, meaning the topics of content that cater to each group or type of users is equally vast. Therefore, any creator’s very first step must be to determine the niche they want to target.
The easiest method to determine a niche is by understanding a creator’s own personality, skills and interests, and most importantly the field you are passionate about. Making content about something that they love puts them in the best position to engage the right target audience, as users can sense a person’s enthusiasm through the screen.
Different audiences have different needs. For younger Gen Z and Millennials, funny videos often record great success, so entertaining elements are necessary to engage them. Whereas, older audiences enjoy informative and educational content more.
Before producing content, the first step is to clearly define the key messages that need to be communicated to the audience. Make a storyboard with a script and revise it until it is concise but delivers the main messages in the best way possible. The story needs to cater to the interest of the followers and the type of users that are being targeted, as that will entice them to share their reactions in the comments.
The next step in preparation is proper lighting which will flatter your image, as that will keep users from swiftly scrolling past content due to poor quality. Start recording in front of solid-colored background and utilize windows for natural sunlight, an excellent light source for beginners that cannot afford a professional setup. Avoiding the midday sun which is too bright or overhead lighting that casts unflattering shadows is essential to maintain clear image quality. A well-done setup captures attention and helps keep people invested in the video.
The last step in this phase is to use the best attention grabber for the first five seconds and maintain confidence throughout the story. This is the most difficult part to master; however, with practice, creators will become comfortable speaking to the camera and begin to notice additional details like peak times to post for viewer interaction such as after school or work hours, when people have free time.
