Facebook Live is a great tool to complete your Internet marketing plan. It offers a unique opportunity to raise awareness and engage your target audience can you buy comments on facebook. The platform is free and easy to use, so any company can participate.
However, it's crucial to make sure your live video streaming strategy is in place before, during, and after the broadcast.
10 tips to plan your Facebook Live strategy
I suggest you follow these 10 easy steps, plan your Facebook Live strategy and make your social engagement a real success. In any strategy, it is important to consider your audience who will be a direct reflection of your success.
So don't hesitate to rely on your community to keep you up to date and provide the content you expect from you.
1 – Clarify your ambitions for your Facebook Live strategy
Ask yourself what goal are you trying to achieve with live video? How will outreach help you achieve it? Do you want to promote your reputation or your experience? Do you want to increase customer loyalty or generate more traffic? Or launch a new product?
Defining these objectives in your Facebook Live strategy is the key. Of course, the objectives will (should) reflect the topic you choose, as well as the way you present it.
The clearer and more defined your goals are, the easier it will be to reach them to go even further.
2 – Create goals that directly affect your goal
To achieve your goal, it is important to examine specific demographic and behavioral characteristics that you may remember or exclude. This Facebook Live strategy makes it possible to improve engagement. If you have a lack of engagement on your Facebook page, your audience will be lost and lose their loyalty and interest in your Facebook Live.
For example, if you want to reach your marketing agency's customers, you want to reach those who are most likely to buy your product.
As such, you can exclude audiences that rarely engage or do not generate interest in your service or product. Privilege those who have shown curiosity, questioning, and therefore a great interest in your products and/or services. It will answer your questions, your expectations and you will benefit from a more interesting conversion rate to develop your business.
3 – Take advantage of other channels to promote your brand
In addition to being on Facebook, you can also choose other channels such as YouTube or Periscope to enrich your brand on these platforms or broadcast on multiple channels at the same time, why not?
The most successful companies that leverage social media are spreading their influence across multiple platforms.
The choice of channel will depend on where your audience will be focused and its multi-streaming capacity. In your Facebook Live strategy, think multichannel after you have mastered the different facets of life.
4 – Use access and verify your material to broadcast
Without going too far into the details, Facebook allows you to broadcast live on its page using an external program such as OBS, Vmix, Belive.tv, Wirecast, Live Ecamm and many more.
There is no worse feeling at a live show than having your audio or video randomly cut out or everything going blurry and you not hearing anything. Fortunately, these are all problems that you can easily avoid with good material.
Equip yourself with reliable equipment (phone, microphone, studio with dedicated machine for live streaming...) to make your show the best it can be.
Over time you will gain experience and be able to upgrade to more exclusive hardware to refine some configurations more precisely.
5 – Find a good content plan that you focus on
Certainly, there is not necessarily a specific list for the type of video content you can make, however, it is important to get your audience used to the same format. Define the audience you want to reach with your program.
Knowing your audience helps you identify the typical format of your video. During the planning phase, feel free to send a survey to your readers to get advice on the type of program they prefer.
A good Facebook Live strategy is also based on listening to your audience to define the content that will be broadcast.
6 – Delegate certain tasks to optimize your time
It is clear that video production is a process that requires more time. Between preparation, content creation, promotion, and outreach, making a Facebook Live video takes a lot of work. However, time management is important in business.
Therefore, if you have the opportunity to hire a team and assign a specific task to everyone, the program design will be much simpler and you will surely gain time to focus on your core business.
7 – Plan your editorial calendar to complete your Facebook Live strategy
Better content planning is the heart of any social media strategy, including your Facebook Live strategy. The creation of this editorial calendar should be carried out in advance, while offering the possibility to work on the text, the video format instead of writing and publishing on the fly.
8 – Plan to promote your video
Expand your reach by promoting your show after the live broadcast. Of course, your goal is not just to get comments, shares or likes, but also to use it as a sales tool.
And most importantly, you can generate leads or convert your target audience by focusing on the marketing aspect of your video.
A successful Facebook Live strategy also extends to promoting your stream and the engagement you'll get through interactions. Many people will know you well and will join your scheduled appointments.
9 – Repurpose Your Live Video to Target Even More
Who said your Facebook Live video should only be promoted on Facebook? You can easily promote your other social networks so that users can see your video on Facebook.
Don't forget to also announce each new video release to your email database. To be defined in your Facebook Live strategy the different media in which you want to promote your broadcast, and establish the key messages to attract the audience.
Your newsletter should also highlight your Facebook Live quotes to help you gain visibility.
10 – Follow up after your Facebook Live broadcast
Finally, as with all things marketing, you should always learn from what you are doing. Facebook has several indicators that you can measure with your live videos. For example, you can check how many people you have reached, how many people have shared the video or reacted, etc.