At present, the profitability of outdoor furniture enterprises mainly in the export, domestic market share accounted for only 6.3% of total revenue.
how to build a wooden beach lounger This reflects the development of China's outdoor furniture industry is lagging behind, the current outdoor furniture, mainly in the domestic market, engineering-based single, a smaller proportion of retail, so companies in the market refinement analysis to be further in-depth.
Outdoor furniture industry sales site marketing manager, said: "At present, in the domestic, high-end products market acceptance is limited,
steel fashion chairs leisure beach furniture they only spend a small amount of money to buy an ornament, not too much attention to the practicality of high-quality products. , Faded umbrella cloth, broken rattan tables and chairs, rough work has become a low-cost behind the "real." Why is there such a strange phenomenon?
Is the Chinese people like to buy bargains? Is the Chinese people can not bear to spend money? Or other? I believe that there are two reasons for this phenomenon,
kids folding beach chair with umbrella one by the consumption of differentiated concepts; Second, the outdoor furniture industry, product knowledge and information asymmetry caused. First, the concept of consumption by the impact of differences, the formation of consumer attitudes, and people's living habits, cultural background, living environment are closely linked.
In the minds of domestic consumers, living room bedroom, living room is the core area of ??the family, people at great expense to decorate it, choose leather sofas, solid wood furniture, bright lighting, non-rich is your fight all. The European and American consumers, they like comfortable, relaxed, comfortable way of life, they attach importance to the body's feelings, and life-related things that are comfortable, like they like to wear loose T,
cooler beach chair jeans, Home furniture, they also use this as the selection criteria. Outdoor furniture, born with the characteristics of their living habits are very similar, so the Western outdoor furniture industry started earlier than China, the concept of consumption than China mature.
