Kodak can be a company which isoften held up as being the poster boy or girl for an organization that skipped the digital boat so as tosecure its current businesses. Tricia Wang, a technology ethnographer, who experiments organizational and userhabits, claims her research reveals a different narrative. In her see, the big digital ideas weren’t basicallyturned down by short-sighted Kodak execs. Instead, she states, the realtaleis farextracomplex involving massive company determinationgeneratingprocedures.
It’sclear by now that companies understand that digital transformation or modernization or whatsoeveryou end up picking to get in touch withit's aquitegenuinethoughtthat can help stave off disruption. Kodak was unquestionably an early target of digital disruption, but Wang claims the company wasn'tsimply just passive or unaware.
Relatively, she sees a company that could notjust takethat concept and absolutelyfully grasp the implications of digital transformation. Probablyit wasfar tooquicklyto find out, but it really was not less than partly for the reason thatthe decision makers desired toproduce a digital product or servicewithin the image of what cameahead ofas an alternative to what was coming up coming.
The Kodak digital fantasy
The tale goes that Kodak’s R&D team invented the first digital camera way back in
1974, then moth-balled it right before building the first modern digital SLR camera in 1989. Some folks might have recognized the potential of that second discovery, but upper
management rejects it, seeing the new device as a direct threat to its core film and
developing business. As a result they never really take the concept seriously and fail to see the digital future that is just around there corner.
This example illustrates a classic case of disruption as defined by Clayton
Christensen in his seminal book The Innovator’s Dilemma. But Wang sees a uniqueExtra Episodes
Wang describes a scenario of selectionproducing, which didn’t ignore disruption, but still resulted from the same unhappy outcome: bankruptcy and the shrinking of a once great industrial giant.
