Recently, the merits of personal loans have met with resistance by some consumer groups
and states. To counter the actions of personal loan opponents, they
enhanced its efforts through a marketing outreach campaign.
Historically, the payday industry has not placed emphasis on marketing outreach campaigns that
target the consumer directly through mass media channels. The industry like this site https://maybeloan.com/cash-advance
to challenge the generic notions of critics by presenting the industry’s bona
fides to the public directly through the community marketing outreach program.
The trade organization has spent millions on an education campaign on television making
consumers aware of the industry’s new best practices.