There were helping the need to finish the assignments and now they were talking about increasing the fees so I think why now just refer to you guys again. Actually there are already a lot of bigcock stories that are already published.“First-party data enables us to improve customer experiences across our properties by increasing advertising performance and providing content recommendations, while respecting consumer opt-outs,” said Karthic Bala, Condé Nast’s chief data officer. “The virtuous cycle of personalization has, in turn, led to higher engagement and additional first-party data assets, while giving our customers what they want and building trust.”

Actually there are already a lot of numbers available and they have published their stories Perhaps the most appealing benefit of investing in a first-party data strategy is the performance lift. According to a 2020 Boston Consulting Group study commissioned by Google, marketers that use all of the first-party data available to them can generate double the incremental revenue from a single ad placement, communication, or outreach.

I was search for the same stories to find some solutions mondelez is an example, found in our recent marketer privacy playbook, of a brand that recognized early the importance of building direct customer relationships. In the past, candy shoppers have made their purchases in-store or on retailer sites. But as the marketing landscape shifted, Mondelez worked to develop a direct relationship with shoppers and a first-party data strategy. That strategy carefully considered the value being offered in exchange for establishing a relationship. Take the company’s Sour Patch Kids brand: Fans of the candy story can go to a website, handpick flavors, customize the packaging with their names, and order their own unique box of the multicolored, sugar-coated candies.
“When people choose to connect with us directly and share information, we ensure that a high bar is met in terms of the value they get in return,” explained Jonathan Halvorson, VP of global media, digital, and data at Mondelez.

Hope it helps.