7142 days old here
Total Posts: 1124
United Kingdom, United Kingdom
There is the demand factor but their is something else because until the mid 1990s you could get a pirated copy of every Pakistani film on video within one week after its Cinema release.
Then the copyright Act was introduced in Pakistan and anyone found pirating Pakistani film/audio/cds is heavily fined and possible 2 year jail sentence. Indian and English films do not came under the Copyright Act.
After this most video dealers gived up pirating Pakistani films. In the last few years the only Pakistani pirated films that I have seen are Jeeva, Choorian, Inteha and Guns and Roses.
One thing the producers can do is to release the films on DVD/video within 3-6 month period. Unfortunately majority of the film producers are not interested in getting the films released because they get paid peanuts. Imagine you make a film for 4-5 crore rupees and you get 4-5 lakhs rupees for video/dvd rights.
YDAKH audio rights got sold for 10 lakhs rupees which was a record in Pakistan at that time and the film was made for 5 crore. In India Devdas made for 50 crore and the audio rights got sold 12 crore rupees. This is why even 98% of Bollywood films flop but they still survive due to the audio/video/ dvd/satellite rights.
In turn these things are unheard in Pakistan because the greedy audio/video companies don't want to fork out any money because 80% of the audio/video/dvd market is dominated by Indian stuff for which these companies don't pay a single rupee and make millions so they don't bother with Pakistani stuff.
These companies fear that if they pay big amounts in royalties and rights what then normally happens the stuff gets pirated. I have witnessed these, a orginal Pakistani film/Drama is DVD is 220-250 rupees and pirated copy is 90 rupees.
In the long run piracy is not just hurting the film industry but also hurting our pop music industry. These is why companies like EMI and Shalimar Recording Company have all closed down in Pakistan.