Branding is very important for online business, Without branding, you can say that the business is worthless. If the website owner doesn't do branding of a website as I did before hiring
https://adravity.com/branding how they can be popular among the people, without branding the user will unaware with your website name, services. To place your website name in the mind of people you need branding. Branding includes marketing, advertising, designing, etc.