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An Exclusive: Bollywood at HELP! Telethon Concert
By Manav Manglani,
Indian Entertainment Industry Creates Television History
Help! Telethon aired LIVE across borders
Mumbai, 7 February, 2005: The Indian entertainment industry created history as the star-studded fundraiser Help! Telethon in aid of victims of the recent Tsunami disaster was showcased at the MMRDA Grounds, Bandra-Kurla Complex in Mumbai on Sunday. Help! Telethon was a joint effort by the Indian Film and Television industry initiated by the Film & Television Producers Guild and major event management companies led by Wizcraft International Entertainment, G.S. Entertainment and Cineyug.
In a historic first, all major news channels forgot competition, as a simulcast of the Help! Telethon was aired LIVE from 7 PM onwards on ten news channels and three radio channels.
It was the day of Bollywood's largest contribution towards the tsunami tragedy and perhaps India's biggest charity telethon event in history. The news channels participating in this historic effort included DD News, Zee News, Zee Business, Star News, NDTV Profit, NDTV India, NDTV 24x7, Aaj Tak, Headlines Today, and CNBC TV-18, besides Pakistani broadcasters GEO and ARY Digital. Radio Mirchi, Radio City and Red FM - three radio channels in Mumbai - were also part of the telethon. All the partner channels connected with viewers and encouraged people from across the world to donate to the Prime Minister's National Relief Fund A/c HELP.
The Help! Concert and Telethon was inaugurated by the Chief Minster, Mr. Vilasrao Deshmukh, along with Union Minister of Sports, Sunil Dutt and Union Minister of Information and Broadcasting, Jaipal Reddy.
While the Help! Telethon was being beamed from one venue at the MMRDA grounds, the star-studded blockbuster Help! Concert was performed.
Superstar Amitabh Bachchan, Shah Rukh Khan, Sunjay Dutt, Salman Khan, Aamir Khan, Abhishek Bachchan, Rani Mukherjee, Aishwarya Rai, Suneil Shetty, Javed Akhtar, Preity Zinta, Saif Ali Khan, Lara Dutta, Priyanka Chopra, Zayed Khan, Mallika Sherawat, Kareena Kapoor, Dr. L. Subramanium, Kavita Krishnamurthy-Subramanium and Seeta Subramanium, Isha Sharwani, Moammar Rana, Dino Morea, Uday Chopra, Fardeen Khan, Malaika Arora, Om Puri, Sharmila Tagore, Javed Akhtar, Gulshan Grover, Jackie Shroff, Bobby Deol, Lara Dutta, Isha Sharwani, Celina Jaitley were all a part of the Help! Telethon.
Posted on 2/8/2005 5:28:27 PM